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the mad saga of the virtual monkeys who are snapping up the price of gold


DECRYPTION – Valued at 4 billion dollars, the company Yuga Labs is multiplying projects around the powerful brand it created.

«Let’s make a NFT.It is with this simple message sent on the 1is February 2021 by Greg Solano, aka “Gordon Goner”, to Wylie Aronow, aka “Gargamel”, that the incredible adventure of Bored Ape Yatch Club began, according to the carefully mastered account of the founders of the company Yuga Labs. In a few months, this collection of 10,000 “jaded monkeys”, sold in the form of unique digital assets, has turned into a real cultural phenomenon. And its parent company, Yuga Labs, has become the most lucrative NFT company, with a margin rate to rival Apple. In one year, transactions around these non-fungible tokens have exceeded 1.5 billion dollars, and the cheapest of them is bought for 250,000 dollars.

From Eminem to Neymar via Madonna or Paris Hilton, stars are snatching them up for gold. In October 2021, the Bored Ape #8817 even reached $3.4 million during a sale at Sotheby’s. Crazy amount for some, investment that will appreciate for others…

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