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The Metaverse Has Sparked A Battle Between Tech Giants Google, Apple, Microsoft And Meta To Create Virtual And Augmented Reality Headsets


Facebook became Meta, launched an advertisement with comical virtual reality characters, launched the metaverse to the world, and a modern gold rush ensued. With game makers already using forms of virtual and augmented reality, Mark Zuckerberg has laid down the gauntlet that this will be the future and everyone has been scrambling to get their fair share of this potentially colossal new industry.

Google, Apple, Microsoft and Meta are in a frantic race to bring their affordable VR/AR headsets to market for widespread consumer adoption. However, you may be able to participate and enjoy the metaverse without using the glasses and other gear.

People are under the impression that Zuckerberg and Meta own virtual reality, but that’s not true. The metaverse is wide open, similar to the Internet. Intrepid entrepreneurs began to build and buy real estate in the metaverse. Andre KiguelCEO of Tokens.coma Canadian company, has spent approximately $2.5 million on virtual property in Decentralized, a global 3D platform. Purchases in Decentraland are made with an Ethereum blockchain token.

Sébastien Borget, co-founder and COO of The Sandbox, a virtual metaverse where gamers can play, build, own and monetize their virtual experiences, said he believes the Ethereum-powered metaverse is a “digital nation.” The Sandbox previously announced a $93 million fundraising round in its latest funding round, led by SoftBank Group’s Vision Fund 2.

For the full metaverse experience, major tech companies offer headsets and gear. Meta’s Oculus Quest 2 is one of the most accessible and affordable VR headsets currently available at around $300-$400. The wireless device is relatively easy to use.

Microsoft’s HoloLens augmented reality glasses cost around $3,500. It is not designed for consumers, as of now. The helmet is intended for manufacturing, healthcare and other industries. The product is originally a headset for Microsoft’s Xbox game console, dubbed Baraboo. Last week, Microsoft announced that it would buy game maker ActivisionBlizzard for $69 billion. One of the reasons may include all the experienced game development professionals who would be acquired under the deal, which would help Microsoft’s efforts to become a VR player.

Apple is exploring several ways to enter the race. The company has ramped up its AR/VR programs over the past few years and an augmented reality product could be launched in 2022. Hundreds of employees at the tech giant are working on AR and VR and learning how this exciting new industry can be integrated with other Apple products and offers. AR/VR recruitment has increased and Apple has made a few acquisitions in this space.

Google’s AR headsets, internally codenamed Project Iris, are slated for release in 2024. Its device uses “outward-facing cameras to mix infographics with a real-world video feed, creating a reality experience mixed more immersive than existing AR glasses. .” The hardware is “powered by a custom Google processor, like its latest Google Pixel smartphone, and runs on Android, although recent job postings indicate a single operating system is in the works.

Google Glasses, the previous foray into augmented reality, hasn’t garnered widespread consumer interest or adoption. the Edge says work on the project has started to pick up speed recently. Currently, there is no “clearly defined go-to-market strategy”. According to EdgeGoogle is keeping the project secret, requiring “special key card access” and “nondisclosure agreements”.

Facebook said it would hire around 10,000 workers worldwide to create Meta and related products. A search on LinkedIn’s job site for “metaverse” shows thousands of ads. For people looking for fast-growing opportunities, you might want to consider pivoting to virtual and augmented reality and associated opportunities in the metaverse.

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