Home » Entertainment » The new Camper store designed by Jorge Penadés, a reclining nothing ‘vintage’ | ICON Design

The new Camper store designed by Jorge Penadés, a reclining nothing ‘vintage’ | ICON Design

The interiors are, in their own way, narrative artifacts. They tell the history of its inhabitants, their uses and the passage of time. The new store Camper in Malaga, in addition, it tells a hidden part of the history of this footwear firm. It was discovered by the Spanish designer Jorge Penadés when he received the proposal to design the brand’s new store in Designer Outlet Malaga and decided, somehow, to take the project to the field that he knows best, and that has made him famous: the creative reuse of materials and shapes.

Camper's warehouse in Binissalem during Jorge Penadés' work process.


Camper’s warehouse in Binissalem during Jorge Penadés’ work process.

Penadés is not an ordinary designer. This Malaga -which, by the way, in 2018 received the ICON Volkswagen Design Award- is dedicated to developing innovative forms of sustainability through the recovery, recycling and reuse of materials. The project that kicked off his international career was Structural Skin, an original material made from leftovers from Moroccan crafts. Since then he has founded his own studio, Oficina Penadés, and has exhibited his work at the Rossana Orlandi gallery or the Vitra Design Museum. It is also the driving force behind Extraperlo, a unique project in which renowned designers produce affordable objects.

The designer Jorge Penadés.


The designer Jorge Penadés.

In this case, your project for Camper has a very precise origin: a brand warehouse in Binissalem, Mallorca, where disused furniture is kept from Camper’s shops and facilities. Those piled up pieces of furniture have constituted the main raw material of the furniture. In fact, to assemble and build the structures, Penadés has only used three types of metal elements such as those found in any hardware store: profiles, brackets and screws.

All the elements of the store, from the size indicators to the lights, are made with metal profiles by Jorge Penadés.


All the elements of the store, from the size indicators to the lights, are made with metal profiles by Jorge Penadés.

In this sense, the furniture construction process has been a rare example of industrial and artisanal recycling, because it has been carried out entirely in the Camper warehouse and, once completed, has been moved to Malaga for installation.

The result, as shown by the images of the already opened store, is pure responsible contemporary aesthetics and also heavy artillery for Instagram: the metallic pieces, in their original tones – copper or aluminum – or painted in cold tones, contrast with the tones. soft and warm surfaces, wooden floors or walls. It is reminiscent of the warehouse – there are the profiling shelves – but also of the playful and stylish creativity with which Penadés carries out all his projects, from his famous recycled leather material to the very sophisticated furniture he exhibited at Poli-Piel, his first show at the Madrid gallery Machado / Muñoz in 2018. Here is also a commercial product design: the seats that Penadés has designed for the Camper store will soon be on sale on the website of his studio.

The store counter is made from elements of profiles assembled together to form an irregular but stable base.


The store counter is made from elements of profiles assembled together to form an irregular but stable base.

There is a lot of Penadés spirit in this space, but also the perceptible mark of Camper’s philosophy, a firm that has always opted for collaboration with restless minds to take footwear to another dimension. In fact, this project is not just a commission, but is part of the Camper Together project, which includes its collaborations with avant-garde designers in fashion, architecture, art and interior design. Not in vain one of its most recent chapters has been an innovative collaboration with the artist of Seville origin Coco Capitán, like Penadés, the confirmation that the Spanish talent of today measures its strengths in the global field.

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