The new network of exports aims at gambling as a lens in pop culture; to give

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(Reuters) – A new 24/7 esports gaming network, entitled VENN, which aims to blend pop culture and gaming on Tuesday, was announced after generating $ 17 million of seed funding.

Co-founders Ariel Horn and Ben Kusin told Reuters that this venture will be launched in mid-2020 and an angling to become a “universal network” with programs such as esports events, reality shows, documentaries and game shows.

“This $ 150 billion industry a year has no television network,” said Kusin, former Director of World of New Media at Vivendi Games. “We are a universal network – that means we will be distributing and drinking anywhere with gaming content with our viewers.”

Popular streaming services like Twitch, owned by Amazon, and Mixer, owned by Microsoft, are the platforms that VENN is trying to distribute, according to Horn, as well as YouTube, Roku, Hulu and Apple TV.

A representative of the company stated that it is not yet advertising any streaming agreements.

Investors include Twitch co-founder Kevin Lin, and Mike Morhaime and Marc Merrill, co-founders of Blizzard Entertainment and Riot Games, respectively, among the gaming, sports and business industries.

Esports is very popular worldwide, attracting top-dollar investments, and global revenue from professional video games competitions is expected to reach $ 1.1 billion in 2019.

“We can see that gaming is taking a minute,” says Horn, “We can always say that this incredible author of gambling and awareness is always at the same time.” T

Reporting by Amy Tennery; Edited by Stephen Coates

Our Standards:The principles of Thomson Reuters Trust.

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