“Škoda has a rich international legacy for over 125 years. The name Slavia represents the beginnings of a success story in which Škoda Auto became one of the most successful carmakers, ”said Zac Hollis, head of the Škoda Auto India division. “This traditional name now marks the beginning of a new era for the Škoda brand, this time in the Indian market. Slavia will be the epitome of perfect workmanship, reliability and driving experience. We want to grow significantly in the Indian market and Slavia will play a key role in achieving this goal. “
As we know, the first production model designed specifically for the Indian market is the Kushaq type, which was introduced to the world in the spring. As part of the India 2.0 project, Mladá Boleslav’s “Škoda” is now responsible for all activities of the Volkswagen Group on the local market. This project is the common denominator for the four new Škoda and Volkswagen cars intended for India – Kushaq and now Slavia are built on the well-known MQB platform, but it has been adapted to the needs of the Indian market. The production itself will then be up to 95% localized.
The name Slavia is very apt, as its roots go back to the beginnings of the brand itself – Messrs. Laurin and Klement started as bicycle repairmen. However, they later decided to design their own bicycles and sold them to a wide area under the Slavia brand. The name of the new Indian sedan will be a kind of tribute to the beginnings of Škoda Auto.
Bicycles manufactured in Mladá Boleslav under the trade name Slavia were a guarantee of reliability, affordability and ingenuity at the beginning of the 20th century. After more than 120 years, the new Škoda Slavia embodies these ideals and in India perfectly complements the Octavia and Superb models, which have gained recognition here over the last twenty years.
Škoda is very good in India, so the year 2021 is a period of expansion for the carmaker, despite the pandemic. After all, since its launch on the local market in July 2021, Škoda Auto has registered more than 10,000 orders. Škoda Auto promises a further increase in sales from the Slavia model, so it is no surprise that India is a key market for Škoda in terms of its long-term strategy.
The key factors for an Indian customer are cost, range and comfort, which are needs that Škoda Auto can meet very reliably. What’s more, the people of Mladá Boleslav are investing huge funds in building a dealer network. Believe it or not, the Czech brand already has offices in 100 cities with 165 points of sale. And by the end of 2025, the number of branches should increase to 225!