Negative comments are a harsh consequence of social media. This is what TikTok is aware of, by enabling the bulk comment removal feature.
The short video platform allows you to delete up to 100 comments just by selecting them all and pressing the delete button. Simple right? The goal is to “combat bullying.”
Starting this Thursday, with the most recent update, the tool will be active for “select markets”. It will roll out globally in the coming weeks.
Before, creators had to go comment by comment, one by one, to remove them. Now everything is easier.
According to The Verge, this feature “should be particularly useful on TikTok, as the network’s algorithm can shoot anyone to stardom in an instant, suddenly placing them in front of millions of unknown viewers.”
TikTok will develop more anti-bullying tools
On the blog from TikTok, Joshua Goodman (Director of Product, Trust and Safety) explained how this feature is necessary in the fight against bullying. “People put their hearts and souls into creating and entertaining people on TikTok, and we recognize how discouraging a person can feel from receiving nasty comments on their videos.”
“That’s why we are introducing the ability to remove those comments while reporting them for potentially violating our Community Guidelines,” says Goodman. “Accounts that make harassing and / or negative comments can now also be massively blocked.”
“We hope this update helps creators feel more empowered about their TikTok experience,” the executive stressed.
Protection for minors
It is also noted that users between the ages of 13 and 17 will have additional protection in their accounts, “designed to promote an age-appropriate experience.” These restrictions are included in the Duet, Stitch functions, and in direct messages and comments.
For Goodman, “as we develop tools to combat bullying, we also work to educate adolescents and families on how to prevent it.”
In early May, TikTok launched a new bullying prevention guide to help families learn to identify cyberbullying, as well as tools to combat it and provide assistance to victims.
“The more we can end bullying behavior, the safer and more fun TikTok will be for everyone,” Goodman closes.
The short video app haveUntil this year, 800 million active users per month worldwide, with more than 2 billion downloads between the Google Play Store and the Apple App Store.