Today is Breast Health Day –

PHOTO: Publicity photo

On October 17, the tenth anniversary of the “Check your breasts to live” campaign is celebrated with the Breast Health Day on the 1st floor of the fashion and entertainment center Rīga Plaza.

The broadcast will be provided from several venues, so there will be technical breaks.

Breast Health Day at 11:00 opens with a press conference attended by:

  • Assoc. prof. Jānis Eglītis, Head of the Latvian Association of Oncologists;
  • Ilze Ņķele, Minister of Health of the Republic of Latvia
  • Evita Zālīte-Grosa, Member of the 13th Saeima, Chairwoman of the Oncology Patients’ Support Group;
  • Santa Pildava, Head of Patient Safety and Healthcare Quality Improvement Division, SPKC;
  • Līga Gaigala, NSS Leading Expert in Health Care Issues;
  • Olga Valciņa, representative of the Onaliance;
  • Irina Januma, head of the Latvian Women’s Volunteer Association “VITA”;
  • Raimonds Vējonis, President of the Latvian Basketball Union.

After the press conference at At 12.00, a photo exhibition dedicated to the decade of the campaign will be opened in the central square of the 1st floor near the information center.

From From 13:00 to 15:00, a training seminar for the campaign’s regional journalists will take place, where experts in the field will share knowledge about breast health and the necessary examinations, as well as the importance of personalized medicine and patient advocacy.

Anyone interested can join the seminar remotely ZOOM platform or watch it online.

Campaign “Check your breasts to live!” The aim is to encourage women to take care of their health through publicly funded breast mammography tests and to educate them about the importance of early diagnosis in the treatment of breast cancer and the importance of personalized treatment.

The campaign is organized by the Latvian Women’s Volunteer Association “VITA”, the Latvian Basketball Union and the Latvian Oncologists Association.

The campaign is supported by Roche Latvija SIA, Divi gani public relations SIA, Essity Latvija SIA, fashion and entertainment center Riga Plaza,

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