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Warzone is now the fastest growing non-mobile game ever

  • Call of Duty: Warzone has hit 15 million players since launch Tuesday.
  • Battle Royale is now the fastest growing non-mobile game that has ever beaten both Apex Legends and Fortnite.
  • Warzone’s success can be attributed to the game’s features and the franchise’s reputation, but the impact of the coronavirus also played a role.

Activision has announced that the recently launched stand-alone Battle Royale shooter, Call of Duty: Warzone, has hit 15 million players since launch Tuesday.

The publisher shared the news in a tweet written late yesterday, thanking the players for their enormous interest in the latest battle royale contender.

Source: chirping

Call of Duty: Warzone is a huge hit

Warzone’s initial success is impressive. The purpose of Activision’s feat is brought into focus when we compare it to other free battle royale games like Apex Legends and Fortnite.

According to senior analyst Niko Partners, Daniel Ahmad, Apex Legends attracted 10 million players in the first three days after launch, while Fortnite hit only 10 million players after two weeks. These figures indicate that Warzone has now dethroned Apex Legends as the fastest growing non-mobile game ever.

Source: chirping

Looking beyond the first few days after launch, Apex Legends got 50 million after four weeks, while Fortnite took 16 weeks to accumulate 45 million players.

Reputation and characteristics do their part

We can’t predict if Warzone’s popularity will continue to rise upward in the coming weeks and months. Several factors are working in favor of Activision, however.

Mainly, Warzone is completely free to play on PC, PlayStation 4 and Xbox One with cross-platform games and progress. The player base is naturally larger as a consequence due to the ability to play against players on all three platforms.

In contrast, Apex Legends has not yet implemented cross-play despite being launched over a year ago. Developer Respawn Entertainment showed interest, but explained that the implementation represented “a huge amount of effort and work”. Many have given up hope of seeing cross-play in Apex Legends.

Returning to Warzone, ally of free-to-play and cross-play is the reputation of the Call of Duty franchise. Even in non-gaming circles, Call of Duty is close enough to a household name and is widely synonymous with AAA shooters. Activision’s deep pockets also funded a massive marketing campaign.

Coronavirus Impact

Another factor that helps Warzone is the current global response to the coronavirus pandemic. As more nations choose to impose school closures, limit mass gatherings and promote self-isolation, more and more people flock to video games while they are stuck at home.

As reported yesterday, Internet traffic on the network of the main Italian telecommunications company, Telecom Italia, increased by over 70%. The company attributes much of it to multiplayer games like Fortnite and Call of Duty.

In many ways, the timing of the launch of Call of Duty: Warzone couldn’t have been better.

This article has been edited by Samburaj Das.

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