When Dani Dyer and Jack Fincham announced their breakup on Thursday, horrified fans turned to social media to claim that their love was officially dead.
But has the writing always been on the wall for the winners of reality TV?
Behind their comfortable publications on Instagram and their major engagement events, the couple has been hit for months by rumors of furious gaiters and contradictory schedules that tear them apart.
While Dani confirmed the news to online surfers, she explained to Jack and herself that they had realized that their relationship "was not long-term", but had mysteriously refused to let them know. give the real reason.
We look at the rumors and alarm bells that preceded the break-up that took place just four months after their triumphant victory at Love Island.
In October, rumors circulated, according to insiders, that the couple was on the rocks and was "around the others."
At the time, a spokesman for the pair vehemently denied these claims, saying: "We try not to pay too much attention to all the gossip, we're really happy right now and we're happy to spend as much of time together to shoot our new show. "
However, a week before their separation, Jack admitted in an interview that his arguments with Dani were so intense that they often left him in tears.
He revealed how dissatisfied he was when they were discussing preparations for their new reality show.
"We had bickers during filming, like any other couple, I'm excited to see Dani doing it, I even had some rips, but Dani and I overcame this problem." , did he declare.
Very busy schedules
Dan and Jack have been working non-stop since winning Love Island in August.
And the constant demand for photo shoots, interviews, appearances in television shows and loan of faces to various campaigns would have had harmful consequences for the couple.
Despite their stay in Canary Wharf, London, it has been said for a long time that they have been separated by their workload.
A source close to the couple has already told the Sun: "The more projects there are, the less time Dani spends with Jack, the more tension builds up between them."
They added, "Since leaving the villa, Dani has had plenty of opportunities, ranging from his clothing line to dazzling success with In The Style to appearances with his father.
"She has a very busy schedule and is doing incredibly well for her after Love Island.
"Many depend on their willingness to stay together while they continue to film their reality TV series – but Dani may not have the patience to stay in the relationship any longer."
The winner of Love Island 2017, Amber Davies, predicted that Jack and Dani would not succeed long before announcing their breakup.
Speaking of her past experience of falling in love with Kem Cetinay in front of a camera and then breaking up months later, Amber said that there was an "exhausting" pressure to be the perfect couple after the show with which the reality everyday could not compete.
She said, "Kem and I realized that we were not supposed to be after only one week from the end of the show.
"But I thought that by separating I was going to break the heart of the nation and he felt the same way.
"Jack and Dani will know it right away too, and their relationship will become exhausting or a success."
While they were spending the day together in the Love Island villa, Jack and Dani immersed themselves in the relationship when they joined the real world.
A few weeks later, they purchased a nest of love at Canary Wharf and became the proud parents of the pup Sandy Bulldog shortly thereafter.
They even started filming the reality TV show of their own couple in their new home.
The celebrity relations coach, Jo Hemming, said she was not surprised to learn that they had broken up, the constant demonstrations of seeming commitment to be a serious case of too much, too soon.
"There is often an excessive haste to settle with many of these couples to prove – publicly and personally – that they have found the right person to stabilize what is a fairly unstable platform," he said. she told Radio 1.
"They moved in together, it's very fast for any relationship, so things that they did not discover on each other on the screen, they started to discover it and it just did not work for them. "