Why did Falabella change color? The story behind the new image of the holding company


Last Tuesday, August 24, Falabella made news by presenting its new logo and leave behind the historical green color that characterizes the store.

This arises from the unification of digital sites of all its divisions in Chile, joining with syou holding pairs.

Falabella.com will gather products from the retail store on the web platform, in addition to Sodimac, Tottus and Line. It also has articles from SMEs grouped in its Marketplace.

Modification of the logo, going from green to orange, it will apply only to this digital version of the store and with this it will be “projects the modern, energetic and active personality of this brand“, According to Benoit De Grave, general manager of” .com “.

In a while, the change of logo in the App, with an update that will definitely leave green behind in this regard.

Through a public statement, the incorporation of products from health, wellness, pets, books, automotive market, among others.

In this way, Falabella in its web version adds a new logo to those it has already had throughout its history, but without a doubt what is most striking is that they abandon green.

It is worth mentioning that the retail store will remain with the same style and image, being a change that clearly points to the digital proposal.

Check out some of the reactions to the logo change

As expected, social networks were the place where people began to express themselves and comment on the event. Obviously the memes were not lacking, check out some below.

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