Why is Facebook sinking?

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A few days ago, one of the five founders of Facebook (Chris Hugues, who is no longer part of the social network) proposed dividing the company into three and accused the current director, Mark Zuckerberg, of sacrificing the privacy of users to get more clicks Also think that Zuckerberg has too much power. Facebook employs 38,000 people worldwide, currently has 2.300 million users and also owns the WhatsApp messaging application (1,600 million users) and the social network based on Instagram photography (1,000 million users).

Hugues said that Zuckerberg "is a good and kind person" but added that it is not possible to control or censor what so many users say. To avoid such accumulation of power, Hugues proposed that Instagram and WhatsApp separate from Facebook and considers that the latter "would remain very profitable" and would have billions to invest in technology. With the dismantling of the emporium built by Zuckerberg (who controls 60% of the company's shares), the rules could be rewritten to protect the privacy of users.

Facebook opts for more regulatory laws

Hugues' proposal has not fallen too well on Facebook. The group's communication chief, Nick Clegg, published a statement shortly after rejecting the proposal; According to Clegg, Facebook accepts the responsibility that accompanies its success and that, if today people write the rules of the Internet from scratch "they would not want social, political and ethical issues to be left to private companies", but adds that The challenges that Hugues refers to "will not disappear by splitting Facebook or any other technology company. To solve these problems resources and consistent new rules are needed» Clegg recalls that, precisely in order to establish more regulatory laws, Zuckerberg is interviewing leaders from all over the world.

The rifirrafe with Hugues is one more step in the path of thorns that Facebook is going through in recent times due to both the treatment of the information of its users and the dissemination of false information for propaganda purposes. The company is in the spotlight for its role in processes such as the US presidential election in 2016 and the Brexit campaign, for which the United Kingdom decided to leave the European Union in a referendum also held in 2016. current US president, Donald Trump, hired Cambridge Analytica, who tried to influence voters using information collected from 50 million Facebook users collected by third parties. Having allowed this use of the data may lead the Federal Trade Commission to impose a fine of up to 5,000 million dollars (4,450 million euros) on Facebook.

In his statement, Clegg explained that Facebook wants to change four areas: reduce the amount of harmful content that is published; protect democratic elections; establish unified rules for data privacy and that people can move their data more easily.

Zuckerberg: "The future is private"

A few days before the proposal of Hugues, Zuckerberg presented the news for the next months of the social network, with which he hopes to overcome his streak of discredit. With the phrase "The future is private", the manager promised to convert Facebook into a «communications platform focused on privacy»Taking WhatsApp as an example. "Many people do not believe that we are going to take it seriously. You can not say that right now we have the best reputation in terms of privacy, to put it mildly, but I am committed to doing it well and to start a new stage for our product, "added Zuckerberg, who considered that users will want to the future a social platform more focused on privacy and that it will be important to create a totally encrypted service.

According to the director, "it's about building the future in which we want to live. Build a world in which we can be ourselves and live freely and know that our moments of intimacy will only be seen by the people we want ». The strategy of change is based on six pillars: private interactions; encryption of information similar to what is already in WhatsApp; security; contents and ephemeral messages; interoperability and secure storage.

What does seem that Zuckerberg will not change his mind is in the intention of Unify Messenger with Instagram and WhatsApp in the future, although the process has already aroused misgivings in different countries and supranational entities. In fact, it is one of the six pillars that Facebook will follow, that of interoperability. If carried out, the users of one of them could send messages to those of the others, even without being registered.

The fifth redesign of Facebook

The change of Faceboook will also be visual, with a complete redesign of Facebook, both in the desktop version and in the mobile application. The mobile application will change in the coming weeks for all users and the desktop in early summer.

It will be the fifth version of the social network and the biggest change it has experienced. The aspect that it will have will be more modern and clear, with a predominance of white, abandoning the usual blue. The Stories will occupy a privileged place as the company wants to prioritize the temporary contents, and the top menu of the desktop version, which will focus on the timeline, will unify the appearance with the mobile one, with renewed icons and the notification system located on the right. For a while Facebook is trying revitalize the groups, and now it will give them more importance with an own tab in the new interface; Zuckerberg said during the presentation: "Communities are just as important, or more, as friends."

Instagram will also be produced on Instagram: the app is deleting the 'like' that each image gets from the public view and neither will the publication need to have a photo or video, but it will be able to share content using only text, stickers (stickers) or drawings.

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