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Samsung’s art-style TVs, designed to blend into your decor when not in use, have gained popularity. Though, their price point can be a barrier for many consumers. Fortunately, alternatives from Hisense, TCL, and Amazon are emerging, offering similar aesthetics at more accessible prices.
If you’re drawn to the concept of a TV that doubles as artwork but are hesitant about the cost, several options provide a compelling balance of style and affordability.
Hisense CanvasTV: Free Art Access
Hisense is recognized as one of the most reliable TV brands, and their CanvasTV lineup directly competes with Samsung’s The Frame. It features a matte display to minimize glare and magnetic bezels for a seamless look.
A key differentiator is Hisense’s free access to an art library, unlike Samsung’s Art Store which requires a subscription. Hisense also offers a variety of magnetic frame colors beyond the standard black, providing more customization options. The 55-inch model starts at $999.99.
One drawback is the lack of a connection box, meaning all ports are located on the back of the TV, potentially leading to visible cables.
TCL NXTVISION TV: A Strong Picture at a Lower Price
The TCL NXTVISION TV offers a 4K QLED panel with a matte finish and a light-wood magnetic frame. It provides access to over 350 artworks and 100,000 AI-generated pieces without a subscription fee.
The NXTVISION boasts a flush wall mount for a gallery-like appearance and supports multiple HDR formats. Although picture quality is comparable to Samsung’s base Frame TV model, it lacks a motion sensor for automatic art mode activation. The 55-inch model starts at $797.99.
Amazon Ember Artline: The Newcomer with Customizable Frames
Amazon’s Ember Artline, revealed at CES 2026, enters the art TV market with a 4K QLED display, a matte finish, and sensors that automatically switch between TV and art modes. It offers over 2,000 artworks and the ability to display personal photos from Amazon Photos, as well as AI-generated art.
The Ember Artline stands out with ten magnetic frame colors available at no extra cost. It’s available for purchase in spring 2026, with the 55-inch model priced at $899.99 and the 65-inch at $1,099.99. It does have a 60-hertz refresh rate.
The Rise of Aesthetic TVs: A Trend Driven by Interior Design
The emergence of these “frame” TVs reflects a growing consumer desire for technology that seamlessly integrates into their home decor. Traditionally, televisions were viewed as functional appliances, but now they are increasingly seen as design elements. Manufacturers are responding by prioritizing aesthetics alongside performance.
This trend is likely to continue, with further innovations in display technology, frame customization, and smart features designed to enhance the art experience. Expect to observe more manufacturers entering this space, driving down prices and increasing consumer choice.
FAQ: Art TVs and Your Home
What is an art TV?
An art TV is designed to look like a piece of artwork when not in use, blending into your home decor.
Do I necessitate a subscription to access artwork?
Hisense and TCL offer free access to their art libraries, while Samsung requires a subscription for full access.
Are magnetic frames included?
Amazon Ember Artline includes ten magnetic frame colors at no extra cost. Hisense offers a few options, while Samsung sells additional frames separately.
What should I consider when choosing an art TV?
Consider price, art library access, frame customization options, and technical specifications like refresh rate and HDR support.
