Samsung’s AI Gamble: The Rise of the Multi-Agent Phone
Samsung is doubling down on artificial intelligence, not by simply improving its existing Bixby assistant or relying solely on Google’s Gemini, but by opening the door to a multi-agent AI ecosystem. The upcoming Galaxy S26 series will feature Perplexity alongside Gemini and Bixby, accessible via voice command (“Hey Plex”) or long-pressing the side button. This move signals a significant shift in how we interact with our smartphones, moving beyond single AI assistants towards a more personalized and versatile experience.
The Power of Choice: Why Multiple AI Agents?
For years, smartphone users have been largely limited to a single primary AI assistant – Google Assistant, Siri, or Bixby. Samsung recognizes that different AI models excel at different tasks. As Dmitry Shevelenko, Perplexity’s chief business officer, explained, “The first step toward an agentic mobile ecosystem is the user getting to choose whatever agent they want.” Nearly eight in ten users already juggle multiple AI assistants daily, suggesting a demand for specialized tools. This isn’t about replacing existing assistants; it’s about augmenting them.
Perplexity’s Unique Role in the Galaxy Ecosystem
Perplexity isn’t just a pre-loaded app. It’s being deeply integrated into the Galaxy S26’s system-level functionality. This means it will have access to core apps like Samsung Notes, Calendar, Gallery, Clock and Reminder, as well as select third-party applications. This access allows Perplexity to perform complex, multi-step workflows, seamlessly moving between tasks without requiring constant manual app switching. It’s a level of integration reserved for built-in assistants.
Beyond the S26: The Future of AI on Smartphones
Samsung’s vision extends beyond the S26. The company is actively exploring the possibility of adding further AI partners to its ecosystem. While Google remains a key partner, with ongoing improvements planned for Gemini, Samsung is clearly positioning itself as a platform for diverse AI experiences. This approach could differentiate Samsung from competitors like Apple and Google, who currently favor a more centralized AI strategy.
The Potential for On-Device AI Innovation
The integration of multiple AI agents opens up exciting possibilities for on-device AI innovation. Imagine an AI assistant capable of generating custom apps tailored to your specific needs, leveraging the increasing power of Neural Processing Units (NPUs) in smartphones. While this remains speculative, Samsung’s move suggests a willingness to explore such advanced applications.
Software Rollout to Older Devices
Samsung hasn’t confirmed whether these new AI features, including Perplexity, will be rolled out to older Galaxy models. However, the company has expressed a desire to make AI accessible to as many users as possible, suggesting potential updates for devices like the Galaxy S25, Z Fold 7, and Z Flip 7.
Frequently Asked Questions
What is Perplexity?
Perplexity is an AI-powered search engine and conversational assistant that provides concise answers to questions, often with citations to its sources.
How do I activate Perplexity on the Galaxy S26?
You can activate Perplexity by saying “Hey Plex” or by long-pressing the side button on your Galaxy S26.
Will other AI assistants be added to the Galaxy ecosystem?
Samsung has indicated that it is open to adding more AI partners in the future.
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