Curtis “50 Cent” Jackson and Planet Hollywood are collaborating to launch “PH Live,” a new entertainment venue in Times Square, New York City.
A New Hub for Celebrity Entertainment
The venture, announced by Jackson and Planet Hollywood CEO Robert Earl, will transform the existing Planet Hollywood Times Square location into a destination focused on celebrity-driven experiences. The project aims to combine Planet Hollywood’s hospitality platform with Jackson’s influence in music, film, television, and culture.
PH Live is designed to offer a range of experiences, including pop-up concerts featuring unannounced performances from 50 Cent and other artists, film and television premieres, and private events. A tiered, invitation-only membership program is also in development, offering exclusive access to events and priority reservations.
A Personal Touch
The venue will also reflect Jackson’s personal tastes, featuring a curated menu of his favorite dishes – including sweet chili shrimp with mashed potatoes, steak with mac & cheese, and a signature burger with a secret sauce. Memorabilia from his career in film and television will be displayed, creating an immersive experience for fans.
Robert Earl stated that Jackson “has an incredible ability to bring culture, entertainment and audiences together,” and that PH Live will “usher Planet Hollywood into a new era of immersive entertainment.” Jackson himself described the project as creating “the ultimate entertainment destination,” where “music, film, sports and nightlife collide.”
Frequently Asked Questions
What is PH Live?
PH Live is a new entertainment hub being launched by Curtis “50 Cent” Jackson and Planet Hollywood at the Planet Hollywood Times Square location.
What types of events will PH Live host?
PH Live will host pop-up concerts, movie and television premieres, album release parties, private events, and major cultural moments.
Will the public be able to access all events at PH Live?
A tiered, invitation-only membership program is being developed, offering priority reservations and access to events not open to the general public.
Will PH Live succeed in attracting a celebrity clientele and transforming Times Square into a more exclusive entertainment destination remains to be seen.
