Rugby’s US Ascent: CBS Secures Broadcasting Rights, Setting the Stage for a Rugby Revolution
The United States is poised to become a major player in the world of rugby. With CBS securing exclusive domestic broadcast rights through 2029 for both the men’s and women’s Rugby World Cups, the sport is gearing up for an unprecedented surge in popularity. This strategic move comes ahead of the US hosting the men’s World Cup in 2031 and the women’s World Cup in 2033, signaling a significant investment in the future of rugby stateside.
CBS’s Commitment: A Broadcast Blueprint for Rugby Growth
The deal with CBS is comprehensive. It includes the men’s World Cup in 2027 and the subsequent two women’s World Cups in 2025 and 2029. Select matches will air on the primary CBS Sports channel, while the remaining games will be available on the Paramount+ streaming platform. This hybrid approach ensures broad access, catering to both traditional TV viewers and cord-cutters.
This multifaceted approach to coverage is crucial. It enables a wider audience reach and increases the accessibility of the game. Moreover, CBS also gains rights to the USA national teams’ matches, along with several other international rugby tournaments, ensuring continuous rugby content throughout the year.
Building a Rugby Ecosystem: The Role of Media and Streaming
The collaboration between CBS Sports and Paramount+ will play a critical role in cultivating a thriving rugby community. With a growing audience, having access to content through linear and streaming platforms is key. This access allows fans to engage with the sport in various ways and provides valuable information about the sport.
The availability of on-demand content, shoulder programming, and digital storytelling will transform casual interest into dedicated fandom. This comprehensive strategy will assist in establishing a lasting interest in rugby in the USA.
The Road Ahead: Rugby in the US and Beyond
The future of rugby in the United States looks bright, with the country hosting the men’s and women’s World Cups. But to capitalize on this opportunity, the focus must be on sustained growth. The Major League Rugby (MLR), launched in 2018, is a key factor. The league has expanded, attracting new franchises and investment, including one backed by USA Rugby and World Rugby in Charlotte, North Carolina. Further expansion and investment are crucial.
The MLR’s partnership with Legends, a premium experiences company, indicates a shift toward professionalizing the sport’s commercial aspects. This includes attracting investments and expanding the competition. Major investment in women’s rugby, like Michele Kang’s $4 million investment, highlights the growing emphasis on this sector and its significance.
Did You Know?
The USA’s women’s Rugby Sevens team secured a bronze medal at the 2020 (held in 2021) and 2024 Paris Olympic Games. Their success is a testament to the growing interest in rugby at a local level.
Pro Tip
To build a strong fanbase, invest in youth rugby programs and local community initiatives. This grassroots approach is pivotal to establishing a solid foundation for the sport.
Key Factors for Success
- Broadcasting Rights: CBS’s investment provides extensive coverage and broad exposure.
- Growing Fanbase: The US Rugby fanbase of nearly 40 million is essential to drive interest and revenue.
- Professionalization of the Game: Ongoing efforts to expand MLR and attract new investors.
- Grassroots Development: Continued investment in local programs to encourage participation.
Frequently Asked Questions (FAQ)
Q: Which Rugby World Cups will CBS broadcast?
A: CBS will air the men’s World Cup in 2027 and the women’s World Cups in 2025 and 2029.
Q: Where can fans watch the matches?
A: Select matches will be available on the CBS Sports channel and the rest on Paramount+.
Q: What other rugby events will be covered?
A: CBS will also broadcast USA national team matches, Pacific Nations Cup, HSBC SVNS series, WXV, and a men’s test match between New Zealand and Ireland.
Q: When will the US host the Rugby World Cups?
A: The US will host the men’s World Cup in 2031 and the women’s World Cup in 2033.
This is a pivotal moment for rugby in the US. With dedicated broadcasting, rising grassroots efforts, and professional league growth, the sport has a strong foundation for future success. The deal with CBS is an important step in the direction of building a strong rugby community.
Do you think the US will be a major force in the global rugby community? Share your thoughts in the comments below! Also, check out our other articles on sports business, media rights, and the future of the sport.