The Shifting Sands of TV News: What 2025 Told Us About 2026
The year in TV news, as reflected by TVNewser’s most-read stories of 2025, wasn’t about singular bombshells, but a persistent sense of change. From anchor departures to network restructuring, the industry felt like it was actively rebuilding. Looking ahead to 2026, these trends aren’t likely to subside. In fact, they’re poised to accelerate, reshaping how we consume and create news.
The Anchor Effect: Beyond the Desk
Lester Holt’s departure from NBC Nightly News dominated headlines, and his first public remarks post-announcement were the year’s most-read story. This highlights a crucial shift: the anchor is no longer solely defined by their time on the air. Holt’s continued influence, even after stepping down, demonstrates the power of personal branding and the audience’s connection to individual journalists.
Expect to see more anchors leveraging their platforms beyond traditional broadcasts. Think podcasts, documentaries, and even ventures into streaming. Savvy anchors will cultivate direct relationships with audiences, becoming trusted voices independent of network affiliation. This trend mirrors the broader creator economy, where individuals build loyal followings based on their expertise and personality. Consider Anderson Cooper’s successful podcast, or Christiane Amanpour’s consistent presence across multiple platforms – these are models for the future.
Network Restructuring and the Rise of “SpinCos”
The NBCUniversal/Versant spin-off and the subsequent talent shuffle at MSNBC (now MS NOW) were a major focal point in 2025. This wasn’t just an internal restructuring; it signaled a broader industry strategy: separating news divisions from entertainment conglomerates to potentially unlock greater agility and focus.
This trend will likely continue. The pressure to demonstrate profitability, coupled with the demands of a rapidly evolving media landscape, will push more companies to streamline operations. We may see further consolidation, with smaller networks being acquired or merging to compete with larger players. The challenge will be maintaining journalistic integrity and avoiding the pitfalls of prioritizing profits over public service. The Paramount/Skydance deal, currently facing scrutiny, is a prime example of the complexities involved.
The Trump Effect: Primetime and Polarization
MSNBC’s strategy of leaning heavily into Rachel Maddow during Trump’s second term, and the subsequent analysis of its effectiveness, underscores the enduring impact of political polarization on news consumption. Networks are increasingly catering to specific ideological audiences, and primetime slots are becoming battlegrounds for political narratives.
This isn’t a new phenomenon, but it’s intensifying. The 2024 election cycle demonstrated the power of partisan media, and that trend will continue. Networks will need to navigate the delicate balance between attracting viewers and maintaining credibility. Expect to see more data-driven programming decisions, with networks closely monitoring audience engagement and tailoring content accordingly. A recent report by the Pew Research Center shows a widening gap in news consumption based on political affiliation, reinforcing this point.
Flashbacks and Lessons from the Past
The interview with Connie Chung, revisiting a career-defining moment, resonated with readers because it offered a rare glimpse behind the curtain. It reminded us that even seasoned journalists are susceptible to missteps and that the news business can be unforgiving.
This highlights the importance of journalistic ethics and the need for rigorous self-reflection. In an era of “fake news” and declining trust in media, transparency and accountability are paramount. Networks will need to invest in training and resources to ensure that their journalists adhere to the highest standards of professionalism. The Society of Professional Journalists’ Code of Ethics provides a valuable framework for ethical decision-making.
The “Versant” Factor: Branding and Identity
The curiosity surrounding the name “Versant” – and what it represented – speaks to the power of branding in a competitive media landscape. Networks are constantly seeking to differentiate themselves and create a distinct identity.
Expect to see more experimentation with branding and programming formats. Networks will need to be nimble and adaptable, responding quickly to changing audience preferences. The rise of streaming services has disrupted traditional television, forcing networks to rethink their business models and explore new revenue streams. The success of platforms like Netflix and Disney+ demonstrates the demand for high-quality, on-demand content.
The Power of the “5 Questions For…” Feature
The popularity of the “5 Questions For…” feature with Will Cain demonstrates the audience’s desire to connect with on-air personalities on a more personal level. It’s a reminder that people are drawn to authenticity and transparency.
Networks should continue to prioritize opportunities for their talent to engage directly with audiences. Social media, podcasts, and live events are all valuable platforms for building relationships and fostering loyalty. The key is to be genuine and relatable.
FAQ
Q: Will traditional TV news disappear?
A: Not entirely, but it will continue to evolve. Linear TV viewership is declining, but it still reaches a significant audience, particularly older demographics. The future of TV news will likely involve a hybrid model, with content being distributed across multiple platforms.
Q: What is the biggest challenge facing TV news today?
A: Rebuilding trust. Declining public confidence in media is a major concern. Networks need to prioritize accuracy, fairness, and transparency to regain the trust of their audiences.
Q: How will political polarization impact news coverage?
A: It will likely exacerbate existing divisions. Networks will need to be mindful of their biases and strive to present information in a balanced and objective manner.
What do you think the biggest changes will be in the TV news landscape in 2026? Share your thoughts in the comments below!
