ODU Basketball’s “Keeping Up With The Joneses” Show: A New Model for Fan Engagement
Old Dominion University (ODU) is taking a unique approach to connecting with its basketball fanbase. The “Keeping Up With The Joneses” coaches show, featuring Head Coaches Mike Jones and DeLisha Milton-Jones, isn’t confined to the studio. It’s hitting local restaurants and sports bars, offering a more intimate and accessible experience for Monarchs supporters. This strategy reflects a growing trend in collegiate athletics: prioritizing direct fan engagement beyond traditional broadcasting.
The Rise of Experiential Fan Engagement
For years, college sports programs relied heavily on radio broadcasts and television appearances to reach fans. While these methods remain important, they often lack the personal touch that fosters genuine connection. The ODU show’s move to locations like The Dirty Buffalo and Recovery Sports Grill taps into the desire for a more experiential connection. Fans can interact with the coaches in a relaxed setting, ask questions, and feel more invested in the program.
This isn’t an isolated case. Universities across the country are experimenting with similar initiatives. For example, the University of Alabama football program regularly hosts “Roll Tide Road Shows” in key recruiting territories, combining fan meet-and-greets with booster events. These events aren’t just about fundraising; they’re about building a community and strengthening brand loyalty. A recent study by Navigate Research showed that fans who attend in-person events are 27% more likely to purchase merchandise and 18% more likely to donate to the athletic program.
Blending Physical and Digital Experiences
ODU’s approach cleverly integrates both physical and digital elements. The show is broadcast live from these locations and simultaneously aired on local radio stations (ESPN Sports Radio 94.1 FM or Fox Sports Radio 1310 AM). This dual strategy maximizes reach. Those who can’t attend in person can still tune in, while those who do attend can participate in a live audience experience that’s then amplified through radio broadcasts.
This hybrid model is becoming increasingly common. Teams are leveraging social media to promote these events, encouraging fans to share their experiences using dedicated hashtags. Live streaming capabilities allow fans who can’t attend in person to watch the show online, further expanding the audience. The University of Oregon, for instance, frequently live-streams press conferences and coach interviews on their official YouTube channel, garnering thousands of views.
The Power of Localized Marketing
Choosing local venues like The Dirty Buffalo and Recovery Sports Grill is a smart marketing move. It demonstrates a commitment to the Hampton Roads community and provides a convenient location for fans to show their support. Localized marketing is particularly effective in college sports, where strong ties to the local community are crucial.
This strategy also benefits the host businesses. The influx of ODU fans provides a boost in revenue and exposure. It’s a win-win situation that strengthens the relationship between the university and the local business community. Similar partnerships are seen nationwide, with universities collaborating with local restaurants and bars to offer game-day specials and viewing parties.
Did you know? A study by the National Restaurant Association found that sports-related events can increase restaurant sales by up to 20%.
The Future of Coaches Shows: Beyond the Interview
The traditional coaches show format – a sit-down interview with the head coach – is evolving. Expect to see more interactive elements, such as fan Q&A sessions, trivia contests, and even opportunities to meet and greet players. The ODU show’s segmented format, dedicating specific blocks to men’s and women’s basketball, is a good start, but there’s room for further innovation.
Virtual reality (VR) and augmented reality (AR) technologies could also play a role in the future of fan engagement. Imagine being able to virtually attend a coaches show from anywhere in the world, or using AR to overlay stats and information onto a live game broadcast. While these technologies are still in their early stages, they have the potential to revolutionize the fan experience.
Pro Tip: Follow ODU Athletics on social media (Twitter, Facebook, Instagram) to stay updated on the “Keeping Up With The Joneses” schedule and other fan engagement events.
FAQ
Q: Where can I listen to the “Keeping Up With The Joneses” show if I can’t attend in person?
A: The show airs on either ESPN Sports Radio 94.1 FM or Fox Sports Radio 1310 AM from 7-8 p.m.
Q: Is there a schedule of locations for the remainder of the season?
A: Yes, the full schedule is available above.
Q: Can fans ask questions during the show?
A: While not explicitly stated, the live format suggests opportunities for fan interaction and questions.
Q: What is the focus of the show?
A: The show provides an inside look at both ODU Men’s and Women’s Basketball, with dedicated segments for each.
Want to learn more about ODU Athletics and upcoming events? Visit the official ODU Sports website. Share your thoughts on the “Keeping Up With The Joneses” show in the comments below!