Former NBA star Derrick Rose has launched Rose’s, a family-owned and operated flower shop offering limited drops of fresh roses. The announcement, made on Thursday, January 15, coincides with the upcoming jersey retirement ceremony held by the Chicago Bulls and follows Rose’s retirement from professional basketball on September 26, 2024.
A Family Affair Rooted in Chicago
Rose’s is deeply integrated with the former athlete’s family, featuring his wife, Alaina Anderson Rose, his mother, Brenda Rose, and their children in the branding and operations. According to the shop’s website, the venture is a direct expression of gratitude and appreciation for those who supported Rose throughout his basketball career. He stated, “Roses have always meant more to me than something simply beautiful…they represent love and appreciation.”
The shop’s approach centers around weekly “Bloom” drops, accessible to customers who sign up as “MVPs” for alerts. Rose emphasized the importance of connecting the business to his hometown, stating, “As a Chicago native, it was important to me that this shop reflects where I come from. From the South Side to Out West, Rose’s Flower Shop is about bringing people together.”
Honoring a Legacy
The launch of Rose’s occurs as the Chicago Bulls prepare to retire his No. 1 jersey on Saturday, January 24, during a game against the Boston Celtics. The Bulls’ official website details a full gameday experience to commemorate the occasion, including artwork, performances, and themed offerings. Rose will join Michael Jordan, Scottie Pippen, Bob Love, and Jerry Sloan as the fifth player to have his jersey retired by the team.
Rose’s transition from professional athlete to entrepreneur follows a declaration made during his halftime recognition at the United Center last year: “I am a businessman now.”
Frequently Asked Questions
What is Rose’s?
Rose’s is a family-owned and operated flower shop launched by retired NBA star Derrick Rose, offering limited drops of fresh roses.
When will Derrick Rose’s jersey be retired?
Derrick Rose’s No. 1 jersey will be retired by the Chicago Bulls on Saturday, January 24, during a game against the Boston Celtics.
How can customers access Rose’s flower drops?
Customers can sign up to become “MVPs” to receive alerts and access to future releases of Rose’s limited floral drops.
As Rose embarks on this new venture, it remains to be seen how he will balance his business interests with his continued public profile, and whether Rose’s will expand beyond its initial limited-drop model.
