Former Conservative campaign manager Jenni Byrne believes her party is adapting its approach to the Canada-U.S. relationship, and that continued evolution is crucial. Byrne, a significant figure within Conservative circles, emphasized the importance of connecting potential trade disputes with the U.S. to the party’s core message of affordability to gain broader political support.
Evolving Messaging on Affordability and Trade
“I think you absolutely can do both… I think it’s staying on top of things, being adaptable and seeing how that is actually going to affect Canadians’ day-to-day life,” Byrne stated in an interview with CBC News. She highlighted the impact of geopolitical factors and the shifting dynamic with the U.S. on the financial well-being of Canadians.
Byrne suggested that Conservative policies – including trade diversification, military investment, resource development, and pipeline construction – would strengthen Canada’s position in negotiations. These strategies, she argues, would improve Canada’s bargaining power.
Lessons from the 2025 Election
Byrne led the Conservative campaign in the 2025 federal election, which resulted in gains for the party but ultimately failed to secure a majority government. The campaign faced internal criticism for its handling of then-U.S. President Donald Trump’s trade policies, which coincided with the rise of Liberal Leader Mark Carney. This created a split in voter focus, with the Liberals emphasizing trade concerns and the Conservatives prioritizing affordability.
Following the election, Steve Outhouse was appointed to lead the next campaign, replacing Byrne amid calls for a change in leadership.
Continued Influence and Future Outlook
Byrne expressed confidence in Outhouse’s abilities, stating, “I think he’s going to do a great job.” She also confirmed she continues to advise Poilievre and the Conservative caucus when requested, and has attended meetings of the party’s National Council as Poilievre’s representative.
She attended the Conservative convention in Calgary, downplaying her organizational role but celebrating Poilievre’s strong 87.4 per cent approval rating in the leadership review. Outhouse has indicated this result should quell further questions about Poilievre’s leadership, allowing the party to focus on preparing for the next election.
Frequently Asked Questions
What is Jenni Byrne’s current role with the Conservative Party?
Jenni Byrne currently advises Pierre Poilievre and the Conservative caucus when asked, and she attended meetings of the party’s National Council as Poilievre’s representative.
What was a key criticism of the Conservative campaign in the 2025 election?
The Conservative campaign faced criticism for not being able to effectively address the issue of U.S. President Donald Trump and his trade policies at a time when those policies were impacting the Canadian political landscape.
What is the Conservative Party’s current focus heading into the next election?
The Conservative Party, under Poilievre’s leadership, is focused on growing its voter coalition, particularly among young people and first-time voters, and emphasizing the issue of affordability.
As the political landscape continues to shift, how will the Conservative Party balance its focus on domestic affordability with the complexities of the Canada-U.S. relationship?
