Dallas Open 2024: Tickets, Dates & Events at The Star, Frisco

by Chief Editor

The Dallas Open, a professional tennis tournament, is scheduled to take place at the Ford Center at The Star in Frisco, Texas, from February 7th through February 15th.

A Week of Tennis and Entertainment

The event will feature top-ranked tennis talent and a series of special events. On February 7th, an “All-American Classic” will be held with Andy Roddick, John McEnroe, John Isner, and Sam Querry competing.

Did You Know? The Dallas Open is being held at 9 Cowboys Way, Frisco, the location of the Dallas Cowboys World Corporate Headquarters and Training Facility.

A “Kids Weekend” is planned for February 7th and 8th, offering player meet-and-greets, activities, and a “buy one adult ticket, get one child ticket free” promotion using the code KIDSBOGO. On February 11th, a class with @pillbox.studio will be held on the Cowboys practice field, with attendees receiving a ticket to the Dallas Open using the code PILLBOXDO.

The tournament will also include “Friday Night Lights” on February 14th, featuring a performance by the @dccheerleaders and live music.

Expert Insight: Hosting a professional tennis tournament at the Dallas Cowboys’ facility demonstrates a strategic effort to leverage existing infrastructure and attract a broader audience beyond traditional tennis fans. This type of cross-promotion could be a model for other sporting events.

Tickets, including single-session options, are available at dallasopen.com.

Frequently Asked Questions

When does the Dallas Open begin?

The Dallas Open begins on February 7th and runs through February 15th.

Where is the Dallas Open located?

The Dallas Open is located at the Ford Center at The Star in Frisco, Texas.

What is happening on February 7th?

On February 7th, the “All-American Classic” will take place, featuring Andy Roddick, John McEnroe, John Isner, and Sam Querry, as well as the start of “Kids Weekend.”

What aspects of this year’s Dallas Open are you most excited to experience?

You may also like

Leave a Comment