The Indonesian government is prioritizing the economic empowerment of local businesses as it develops Nusantara, the planned new capital city in East Kalimantan Province. A key component of this strategy involves promoting digitalization among micro, minor, and medium enterprises (MSMEs) with the goal of achieving zero poverty in the region by 2035.
Focus on Digitalization
The IKN Authority (OIKN) is leading this effort by fostering a digital ecosystem for MSMEs. Initiatives include support for online sales, marketing, incentive programs, and capacity-building programs. These efforts aim to help local businesses thrive alongside the development of the new capital.
The OIKN is collaborating with Bank Indonesia (BI) to implement these programs. Workshops have been held in the sub-districts of Samboja and West Samboja, focusing on improving digital finance literacy and ensuring product legality for MSME actors.
Capacity Building Programs
These workshops have already reached 60 MSME owners in each of the two sub-districts. The capacity-building program is designed to enhance competitiveness and professionalism, enabling local businesses to “grow side by side with IKN’s development,” according to officials.
The development of Nusantara is ongoing, with related news including revisions to the capital’s design to address heat and forest fire risks, a recent presidential visit by Prabowo, and interest from Japanese firms in potential investment opportunities.
Frequently Asked Questions
What is the zero-poverty target for Nusantara?
The Indonesian government has set a goal of achieving zero poverty in Nusantara by 2035.
Which agencies are involved in supporting MSMEs in the IKN region?
The IKN Authority (OIKN) and Bank Indonesia (BI) are collaborating to support and empower MSMEs.
Where have workshops been held to improve digital literacy among MSMEs?
Workshops have been held in the sub-districts of Samboja and West Samboja in Kutai Kartanegara.
As Nusantara continues to take shape, will these initiatives prove sufficient to ensure equitable economic opportunities for all residents and businesses in the region?
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