Formula E & Top Trumps: A Sign of Motorsports’ Evolving Fan Engagement
Formula E is revving up its fan engagement strategy with a unique collaboration: a limited-edition Top Trumps deck celebrating the championship’s 150th race. Debuting at the 2026 Hankook Mexico City E-Prix, this isn’t just a nostalgic throwback; it’s a smart move reflecting how motorsports are adapting to connect with a broader audience.
The Enduring Appeal of Top Trumps
Top Trumps, a game enjoyed since the late 1970s and relaunched in 1997, has sold over 100 million packs worldwide. Its simplicity – a blend of luck and knowledge – makes it accessible to all ages. This partnership leverages that broad appeal, introducing Formula E’s history and key stats to a fresh demographic.
Beyond the Race: Building a Collectible Culture
The 30-card deck isn’t merely a game; it’s a collectible item chronicling iconic moments from Formula E’s inception in 2014 to the current GEN3 Evo era. Highlights include Lucas di Grassi’s historic win at the 2014 Beijing E-Prix, Daniel Abt’s “Grand Slam” in Berlin (2018), and Antonio Félix Da Costa’s Monaco masterclass in 2021. The inclusion of recent milestones, like Taylor Barnard’s record-breaking 2024/25 season, demonstrates a commitment to showcasing both the sport’s heritage and its rising stars.
Data-Driven Fan Engagement
The Top Trumps deck utilizes six key categories – Top Speed, Fastest Lap, Track Difficulty, Season Points, Season Silverware, and a TOP TRUMPS Rating – to quantify and compare drivers and moments. This data-driven approach aligns with the growing trend of sports analytics and appeals to fans who enjoy dissecting performance metrics. It transforms statistics into a competitive, engaging experience.
Hankook’s Role: Performance at Altitude
The 2026 Hankook Mexico City E-Prix itself presents a unique challenge. As the championship’s exclusive tire partner and title sponsor, Hankook is focused on tire performance at an altitude of over 2,200 meters. The iON Race tire is engineered for superior grip and durability in these demanding conditions, highlighting the importance of technological innovation in modern motorsports.
Expanding the Formula E Experience
Beyond the racing and the Top Trumps collaboration, Formula E is actively expanding its digital footprint. The return of EVO Sessions, featuring creators racing GEN3 Evo cars, demonstrates a commitment to engaging younger audiences through platforms like YouTube. Live timing, detailed session reports, and exclusive interviews are readily available through the Formula E app and website, offering fans a comprehensive race-day experience.
The Jeddah E-Prix: A Double-Header of Action
Following Mexico City, the Formula E season continues with a double-header in Jeddah, Saudi Arabia, on February 13th and 14th. Fans can follow free practice, qualifying, and the races live, with the return of PIT BOOST adding another layer of strategic complexity.
FAQ
What is the GEN3 Evo? The GEN3 Evo is the latest iteration of Formula E’s electric race car, designed for enhanced performance and efficiency.
Where can I buy the Formula E Top Trumps deck? The deck is available exclusively at the official Formula E shop: shop.fiaformulae.com.
How can I watch the Formula E races live? Visit fiaformulae.com/en/ways-to-watch to find broadcaster listings for your region.
What is EVO Sessions? EVO Sessions features content creators racing the GEN3 Evo cars, streamed live on YouTube.
What makes the Mexico City E-Prix challenging? The Autódromo Hermanos Rodríguez circuit is located at a high altitude, which affects powertrain efficiency, cooling systems, and tire performance.
Did you know? Daniel Abt secured the first-ever “Grand Slam” – pole position, fastest lap, and leading every single lap – at the 2018 Berlin E-Prix.
Explore more about the Formula E season and upcoming races at fiaformulae.com.
