Jennifer Garner’s Once Upon a Farm IPO: A Sign of Shifting Tastes in the Food Industry
Once Upon a Farm, the organic children’s nutrition company co-founded by actress Jennifer Garner, began trading on the Modern York Stock Exchange (NYSE) on Friday, February 6, 2026, under the ticker symbol “OFRM.” The stock closed up 17% after raising $197.9 million in its initial public offering (IPO).
The Rise of ‘Better-For-You’ Brands
The successful IPO of Once Upon a Farm isn’t just a win for the company and its investors. it signals a broader trend in the food industry. Consumers, particularly parents, are increasingly seeking healthier, organic options for their children, driving growth for brands like Once Upon a Farm. This shift is happening as shoppers and policymakers push back against ultra-processed foods.
From Kitchen Startup to Public Company
Founded in 2015 by Cassandra Curtis and Ari Raz, Once Upon a Farm began as a solution to a personal problem: the lack of readily available, fresh, and organic baby food. Garner and former Annie’s Homegrown CEO John Foraker joined as co-founders in 2017. The company now sells a range of organic, cold-processed baby foods and kid snacks, available at major retailers like Target, Kroger, and Walmart.
Capitalizing on Consumer Trends
Once Upon a Farm recorded net sales of $156.8 million in 2024, a 66% increase from the previous year. CEO John Foraker noted the company is “trying to take advantage of” current consumer trends and tailwinds. The company’s commitment to systemic change in childhood nutrition was a key factor in its decision to go public rather than be acquired.
The IPO Market Reawakens
The Once Upon a Farm IPO is part of a larger resurgence in the IPO market. More companies are expected to go public in 2026, fueled by anticipated interest rate cuts and a backlog of companies that previously hesitated due to market volatility. Seven companies raised at least $150 million each through IPOs this week, including Bob’s Discount Furniture.
A Public Benefit Corporation
Once Upon a Farm is officially designated as a public benefit corporation, meaning it is committed to a social mission alongside profit. This commitment to its mission influenced the decision to pursue an IPO, as Foraker noted that many companies do not honor the promises made to brands they acquire.
The “MAHA Mom” Movement and Shifting Priorities
The company’s success is too linked to a growing movement of health-conscious consumers, sometimes referred to as “MAHA moms” (Build America Healthy Again), who are advocating for healthier food options for children. This movement, spearheaded by Health and Human Services Secretary Robert Kennedy Jr., is influencing purchasing decisions and putting pressure on the food industry.
FAQ
What does Once Upon a Farm sell?
Once Upon a Farm sells organic, cold-processed baby foods and kid snacks, including pouches, pantry snacks, frozen meals, and oat bars.
What is the ticker symbol for Once Upon a Farm?
The ticker symbol for Once Upon a Farm is OFRM.
Who are the founders of Once Upon a Farm?
The company was founded by Cassandra Curtis and Ari Raz. Jennifer Garner and John Foraker joined as co-founders in 2017.
How much money did Once Upon a Farm raise in its IPO?
Once Upon a Farm raised $197.9 million in its IPO.
What is a public benefit corporation?
A public benefit corporation is a type of for-profit corporation that is committed to creating a positive impact on society and the environment, in addition to generating profit.
Did you know? Jennifer Garner’s title within the company is “Farmer Jen.”
Pro Tip: Keep an eye on the performance of OFRM as an indicator of consumer sentiment towards organic and healthy food options.
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