Little Big Town to Headline 2026 AmFam Championship Concert: A Glance at the Convergence of Country Music and PGA Events
Country music fans and golf enthusiasts are in for a treat as Little Big Town prepares to headline the American Family Insurance Championship concert on June 5th at Breese Stevens Field in Madison, Wisconsin. Tickets go on sale Thursday, offering a unique blend of entertainment for attendees.
The Rising Trend of Music & Sports Partnerships
The pairing of Little Big Town with the PGA TOUR Champions American Family Insurance Championship isn’t an isolated incident. Increasingly, major sporting events are recognizing the power of live music to enhance the fan experience and attract broader audiences. This synergy creates a more festive atmosphere and extends the appeal beyond the core sports demographic.
Little Big Town, originally formed in 1998, brings a wealth of experience and a catalog of hits including “Pontoon,” “Boondocks,” “Better Man,” and “Girl Crush.” Their Grammy win in 2013 for Best Country Duo/Group Performance solidified their place in country music history. The band was previously scheduled to perform at the event in 2020, but the performance was cancelled due to the COVID-19 pandemic.
Supporting Acts and the Expanding Country Music Scene
Adding to the excitement, Randy Houser and Mae Estes will join Little Big Town on stage. Houser, known for his powerful vocals and hits streamed over a billion times, brings a seasoned presence to the lineup. Estes, recognized as a rising star in country music by GRAMMY.com, represents the next generation of talent. This combination highlights the diversity and vibrancy of the current country music landscape.
The American Family Insurance Championship: More Than Just Golf
The American Family Insurance Championship, initiated in 2016 through a partnership with Wisconsin’s Steve Stricker, has grow a significant event on the PGA TOUR Champions calendar. The event attracts top PGA golf champions and hall-of-famers annually. The concert is a key component of the week-long event, running from June 1-7.
Beyond the entertainment value, the Championship and concert contribute to a worthy cause. Proceeds benefit the Steve Stricker American Family Insurance Foundation, supporting the American Family Children’s Hospital and other local charities. Since 2016, the Championship has raised nearly $22 million, distributed through over 1,171 charitable grants.
Ticket Information and Accessibility
Tickets for the June 5th concert range from $39 to $199, with doors opening at 5:30 p.m. And performances beginning after 6 p.m. A general admission golf tournament ticket can be added to any concert ticket purchase for an additional $5.
Frequently Asked Questions
Who is headlining the AmFam Championship concert?
Little Big Town is headlining the concert.
When and where is the concert taking place?
The concert is on June 5th at Breese Stevens Field in Madison, Wisconsin.
How much do tickets cost?
Tickets range from $39 to $199.
Who are the supporting acts?
Randy Houser and Mae Estes are the supporting acts.
Where do the concert proceeds go?
Proceeds benefit the Steve Stricker American Family Insurance Foundation, supporting local charities and the American Family Children’s Hospital.
Is there a way to attend both the concert and the golf tournament?
Yes, a general admission golf tournament ticket can be added to any concert ticket purchase for $5.
Ready to experience a fantastic evening of country music and support a great cause? Get your tickets now!
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