Boardwalk Mall Expansion: A Glimpse into the Future of South African Retail
Boardwalk Mall in Gqeberha is experiencing a significant R60 million expansion, signaling a broader trend of investment and innovation within South Africa’s retail landscape. This isn’t simply about adding square footage; it’s about creating a dynamic destination that caters to evolving consumer needs and expectations.
The Rise of Experiential Retail
The addition of leisure offerings like padel courts and a five-a-side soccer facility alongside retail spaces highlights a growing emphasis on “experiential retail.” Consumers are increasingly seeking more than just transactions; they want engaging experiences. This trend, observed globally, is particularly pronounced in South Africa, where shopping malls are often central social hubs. The inclusion of Jacks Bagels, a local favourite, further reinforces this focus on community and unique offerings.
This shift is driven by the rise of e-commerce. To compete, physical retail spaces must offer something online shopping can’t: a tangible, memorable experience. Successful malls are becoming destinations for entertainment, dining and social interaction, with shopping as just one component.
Strategic Partnerships and Investment
The ownership structure of the expansion – a collaboration between Changing Tides, Dondolo Property Trust, and Emfuleni Resorts (a Sun International subsidiary) – demonstrates the power of strategic partnerships in driving retail development. This collaborative approach allows for shared risk and access to diverse expertise. The involvement of Dondolo Property Trust, a subsidiary of Dondolo Family Enterprise, underscores the growing interest from local investors in the South African property market.
The planned six-storey hotel within the Boardwalk Precinct, facilitated by The Capital Hotels, Apartments & Resorts, further exemplifies this integrated approach. Combining retail, leisure, and hospitality creates a synergistic ecosystem that attracts a wider range of visitors and boosts economic activity.
Responding to Consumer Demand & Performance Metrics
According to Paul Gerard, Managing Director of Flanagan & Gerard, the expansion is a direct response to sustained demand from both national and independent retailers. This demand is backed by impressive performance metrics: December 2025 turnover reached R114 million, a 4.5% increase from the previous year. The mall has consistently remained fully let for over two years, and the expansion of Woolworths, the first Woolworths Premium Local store in the Eastern Cape, has already seen a 67% increase in foot traffic.
Average monthly foot traffic currently sits around 850,000 shoppers, with over 1.2 million visitors during the past two December periods. These figures demonstrate the mall’s strong appeal and its ability to draw a significant customer base.
Supporting Local Economies and Job Creation
Boardwalk Mall isn’t just a commercial venture; it’s a significant contributor to the local economy. The centre has already supported the creation of approximately 1,250 jobs, and the expansion is expected to generate further employment opportunities. The mall’s commitment to housing approximately one-third independent retailers also demonstrates a dedication to supporting local businesses.
The Future of Mall Design and Functionality
Boardwalk Mall’s recent award for refurbishment and expansion from the South African Council of Shopping Centres highlights the importance of innovative design. The focus on creating modern, bright, and flexible spaces is crucial for attracting both retailers and shoppers. Integrating the mall into the existing architecture and creating a vibrant streetscape are key elements of successful mall development.
Frequently Asked Questions
Q: When is the Boardwalk Mall expansion expected to be completed?
A: The development is scheduled for completion in November 2026, with all latest tenants open by then.
Q: What new retail brands will be opening at Boardwalk Mall?
A: New retail brands include Mr Price, Mr Price Home, FARO, Cape Union Mart, and Polo.
Q: How much new retail space will be added to Boardwalk Mall?
A: The expansion will add 1,805 square metres of new retail space within the Sun Park area.
Q: What is the total gross lettable area of the expansion?
A: The expansion will add 2,584 square metres of gross lettable area.
Q: Who are the key stakeholders involved in the Boardwalk Mall expansion?
A: Key stakeholders include Flanagan & Gerard, Changing Tides, Dondolo Property Trust, and Emfuleni Resorts (a Sun International subsidiary).
Did you know? Boardwalk Mall has consistently outperformed expectations since its relaunch in September 2022.
Pro Tip: Successful retail developments prioritize creating a sense of community and offering unique experiences to attract and retain customers.
We encourage you to explore more articles on retail trends and investment opportunities in South Africa. Share your thoughts on the future of shopping malls in the comments below!
