Ferrari Luce: A Glimpse into the Future of Automotive Design – and a Ghost of Apple’s Past
The automotive world is witnessing a fascinating convergence with consumer electronics, and the upcoming Ferrari Luce electric vehicle is at the forefront of this shift. More than just a car, the Luce represents a collision between Italian automotive heritage and the design philosophy of Jony Ive, former Apple design chief. This collaboration, through Ive’s firm LoveFrom, echoes the ambitions of Apple’s cancelled “Project Titan” electric car initiative.
The Ive Influence: Apple Design Principles on Four Wheels
Ferrari turned to LoveFrom for the interior design after 13 years of internal efforts, recognizing the need for a fresh perspective on its first electric vehicle. The result is a design deeply infused with Apple’s aesthetic principles. During the interior reveal, observers noted the influence of Ive’s work, from the style of the buttons to the screens resembling Apple Watch crowns and the infotainment panel evoking an iPad. Even the use of Gorilla Glass aligns with Apple’s hardware approach.
The Luce isn’t simply about aesthetics; it’s about integrating hardware and software seamlessly. This collaborative approach, where both elements are created together, ensures a fluid and intuitive experience. From the key fob’s docking to the carefully designed displays, the car aims to deliver an experience akin to using an Apple product.
Blending Physical and Digital Controls
Unlike many electric vehicles that prioritize minimalist, screen-dominated interiors, the Ferrari Luce emphasizes tactile controls. The steering wheel, inspired by classic 1950s and 60s Ferrari designs, is crafted from anodized aluminum and wrapped in leather. This isn’t mere nostalgia; it’s a deliberate choice to create a more engaging and connected driving experience.
The multigraph modes feature a Gorilla Glass-protected dial with anodized aluminum hands and animated transitions, demonstrating a blend of physical and digital elements. This approach allows for a high degree of physical control alongside fully customizable digital systems.
Ferrari’s Vision: Electrification as a Means, Not an Conclude
Ferrari describes the Luce as more than just a name; it’s a vision. The company views electrification not as the ultimate goal, but as a means to achieve a new era where design, engineering, and imagination converge. This philosophy is reflected in the car’s design, which prioritizes simplicity, purity, and evocative experiences.
The car’s interface is designed with clear organizational principles, grouping controls and displays functionally, with essential commands and feedback directly in front of the driver. Precision-engineered mechanical buttons, dials, toggles, and switches are combined with multifunctional digital displays.
What’s Next for the Ferrari Luce?
Ferrari held an event in San Francisco on February 9, 2026, to showcase the key interface components of the Luce. The official exterior unveiling is scheduled for May 2026 in Italy. The anticipation is building as the automotive world awaits a closer look at this groundbreaking vehicle.
FAQ
What is the Ferrari Luce?
The Ferrari Luce is an upcoming electric vehicle designed in collaboration with LoveFrom, the company founded by former Apple design chief Jony Ive.
What is the connection to Apple?
The Luce’s interior design is heavily influenced by Jony Ive’s design philosophy and echoes elements of Apple’s cancelled Project Titan electric car initiative.
When will the full Ferrari Luce be revealed?
The official exterior unveiling is happening in May 2026 in Italy.
What makes the Luce’s interior unique?
The interior blends physical controls with digital systems, featuring elements like Apple Watch-like crowns, an iPad-like infotainment panel, and Gorilla Glass protection.
What is Ferrari’s philosophy behind the Luce?
Ferrari views electrification as a means to an end, focusing on a new era where design, engineering, and imagination converge.
Did you realize? The steering wheel is machined from a single piece of aluminum.
Pro Tip: Retain an eye out for the official unveiling in May 2026 to see the full exterior design of the Ferrari Luce.
Explore more about the future of automotive design and electric vehicles on our site. Subscribe to our newsletter for the latest updates and insights.
