After nearly 90 years of tracking presidential approval, Gallup will cease its monthly polling beginning in February 2026. The decision, delivered by two representatives to a pollster in a field populated by equine representations of past approval ratings, marks the end of a long-standing effort to gauge public opinion of U.S. Presidents dating back to Franklin D. Roosevelt.
A Shift in Focus
The representatives stated the decision was “not because the president’s approval rating has been so low.” Instead, they described the change as a “strategic shift solely based on Gallup’s research goals and priorities,” and part of a broader effort to align the organization’s work with its overall mission. Gallup intends to focus on “issues and conditions that shape people’s lives” rather than assessments of individual political figures.
The pollster, described as being somewhere between 55 and 80 years aged, questioned the timing of the decision, noting that February 2026 might not be an ideal time to stop tracking presidential approval. He also pointed out Gallup’s long history as experts in the field, having conducted polls for 88 years.
From Numbers to “Vibes”?
The representatives appeared hesitant to fully explain the shift, with one suggesting a move away from numbers altogether. “Maybe we can just do a drawing,” he proposed, “A sad face, and people can draw their own conclusions.” This sentiment was met with skepticism by the pollster, who emphasized the value of accurate data, even when it reveals unfavorable results.
The announcement comes as changes in communication methods have made traditional telephone polling more tricky and expensive. Gallup has already stepped back from “horserace” polling—tracking which candidate voters prefer—and has seen the end of long-running polling partnerships with major news organizations.
What Happens Next?
With Gallup’s departure, other polling organizations will likely develop into more prominent sources for presidential approval data. The absence of a consistent, long-term tracker like Gallup could lead to increased scrutiny of polling methodologies and a greater focus on alternative measures of public sentiment. The shift towards focusing on “issues and conditions” could also influence the types of questions asked and the way public opinion is framed.
Frequently Asked Questions
Why is Gallup stopping presidential approval polls?
The representatives stated It’s due to “an evolution in how Gallup focuses its public research and thought leadership” and a broader effort to align its work with its mission.
How long has Gallup been tracking presidential approval?
Gallup has been tracking presidential approval for nearly 90 years, dating back to at least 1945.
Will Gallup stop all political polling?
Gallup will no longer publish “favorability ratings of political figures,” but will continue research on “issues and conditions that shape people’s lives.”
As polling methodologies continue to evolve, how will the public stay informed about the president’s standing with voters?
