TV Asahi Holdings Bets Big on Anime: A Blueprint for Growth Through 2029
Television Asahi Holdings (TV Asahi HD) unveiled its novel four-year business plan, “START UP Teleasa!! Management Plan 2026-2029,” aiming for significant expansion by its 70th anniversary in 2029. The plan targets a rise in consolidated sales from 336 billion yen to 400 billion yen, and operating profit from 24 billion yen to 33 billion yen. Key strategies include leveraging the upcoming Tokyo Dream Park, bolstering IP creation, strengthening ties with ABEMA, pursuing M&A with startup companies, and integrating Artificial Intelligence.
The Anime Multiplier: Doubling Output and Vertical Integration
A central pillar of TV Asahi HD’s growth strategy is a substantial investment in anime. The company intends to double the number of anime titles it handles, increasing both its investment in existing projects and its involvement in self-commissioned productions. This aims to boost anime-related revenue by 50% over the next four years.
The company is pursuing a vertically integrated model, encompassing “planning and development,” “investment,” “production,” and “production” – covering the entire anime value chain. This approach seeks to maximize control and profitability.
Leveraging Late-Night Programming and Strategic Alliances
TV Asahi HD plans to utilize its late-night programming block as a hub for developing profitable content, with anime taking center stage. Expansion of the number of anime slots is a key component of this strategy. Strengthening strategic alliances with major publishing houses will be crucial for securing compelling content. Opportunities for synergy between anime and the company’s existing strengths in sports and music are also being explored.
Shin-Ei Animation and Toei Animation: Key Partnerships
Collaboration with animation studios is paramount. Shin-Ei Animation, a wholly-owned subsidiary responsible for long-running hits like Crayon Shin-chan and Doraemon, will play an increasingly essential role. TV Asahi HD also intends to strengthen its ties with Toei Animation, in which it holds a significant stake as a major shareholder of Toei, its parent company.
Global Expansion and Startup Investment
Anime is also seen as a key driver of international growth. TV Asahi HD is exploring opportunities beyond program sales, including self-distribution of anime content and establishing overseas bases. Initial focus will be on expanding its presence in India, building on the success of Doraemon and Crayon Shin-chan in that market.
The company has also invested in HIKE Holdings, an anime and event production startup, signaling its commitment to fostering innovation within the industry.
FAQ
Q: What is TV Asahi HD’s primary goal for the 2026-2029 period?
A: To increase consolidated sales to 400 billion yen and operating profit to 33 billion yen.
Q: How does TV Asahi HD plan to grow its anime business?
A: By doubling the number of anime titles, pursuing vertical integration, and expanding globally.
Q: What role will Shin-Ei Animation play in this plan?
A: Shin-Ei Animation will be a key partner in anime production, with an expanded role in developing new content.
Q: Is TV Asahi HD investing in new companies?
A: Yes, they have invested in HIKE Holdings, an anime and event production startup.
Did you know? TV Asahi HD is a major shareholder of Toei, the parent company of Toei Animation.
Pro Tip: Vertical integration in the anime industry allows companies to control more of the creative and financial aspects of production, potentially leading to higher profits and greater artistic control.
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