Valentine’s Day & Carnival Spending: A Shift in Consumer Habits
Around 20% of consumers plan to create purchases for Valentine’s Day and Carnival. However, a cautious consumer sentiment is leading to an estimated 8% decrease in sales compared to the previous year, according to a recent survey conducted by the IFH Köln on behalf of the retail association.
Beyond Romance: Expanding Gift-Giving Circles
Valentine’s Day is no longer exclusively for couples. Friends, family members are increasingly becoming recipients of gifts. Popular choices include flowers, chocolates, jewelry, cosmetics, and decorative items. This broadening of the gift-giving circle suggests a shift towards celebrating affection in all its forms.
Carnival Celebrations & DIY Trends
Carnival remains a significant event, particularly in regions like Hesse. Consumers are primarily purchasing costumes, crafting materials for DIY projects, makeup, and sweets. The rise in DIY trends indicates a desire for personalized and cost-effective celebrations.
The Impact of Economic Uncertainty
Despite the continued popularity of these events, the subdued consumer mood is impacting spending. Even as people are still willing to celebrate, they are likely being more selective and budget-conscious in their purchases. This trend reflects broader economic concerns and a desire to prioritize essential spending.
Long-Term Trends: Experiential vs. Material Gifts
While chocolates and flowers remain classic choices, there’s a growing trend towards experiential gifts. Restaurant visits, events, and travel are becoming increasingly popular, although these were not included in the recent sales forecast. This shift suggests consumers are prioritizing memories and experiences over material possessions.
Did you know? The prices for chocolates have increased by 17.8% in 2025 compared to the previous year, and cut flowers are up 5.3%, according to the Federal Statistical Office.
The Rise of Conscious Consumerism
Consumers are becoming more aware of the ethical and environmental impact of their purchases. This is driving demand for sustainable and locally sourced gifts. Retailers who can cater to this growing demand are likely to see increased success.
Price Increases Impacting Valentine’s Day 2026
Valentine’s Day gifts are significantly more expensive in 2026 than in the previous year. Chocolates increased by 17.8% and cut flowers by 5.3% in the past year, as reported by the Federal Statistical Office. Restaurant meals also saw a price increase of 3.6%.
FAQ
Q: Is Valentine’s Day spending decreasing?
A: Sales are expected to be approximately 8% lower than the previous year due to cautious consumer sentiment.
Q: What are popular gifts for Carnival?
A: Costumes, crafting materials, makeup, and sweets are the most popular purchases for Carnival.
Q: Are prices for Valentine’s Day gifts increasing?
A: Yes, prices for chocolates, flowers, and restaurant meals have all increased in the past year.
Q: What is driving the shift towards experiential gifts?
A: Consumers are increasingly prioritizing memories and experiences over material possessions.
Pro Tip: Consider gifting experiences or handmade items to display thoughtfulness and stay within budget.
Have thoughts on these trends? Share your perspective in the comments below!
