The Messi Effect: How Inter Miami Became MLS’s Most Valuable Franchise
Lionel Messi’s arrival at Inter Miami wasn’t just a sporting coup; it was a seismic shift in the financial landscape of Major League Soccer. Before Messi stepped onto the pitch in 2023, Inter Miami generated $56 million in revenue. By the most recently reported figures from Forbes, that number has soared to nearly $200 million – a remarkable increase of approximately 260% in just three years.
Beyond the Scoreboard: Commercial and Brand Growth
The impact extended far beyond commercial gains. Since his arrival, the team secured the Leagues Cup in 2023 and, in 2025, clinched the MLS Cup. However, the most significant growth occurred off the field, driven by ticket sales, new sponsorships, and lucrative international tours.
A Valuation Leap: Leading the MLS Pack
Forbes now values Inter Miami at $1.35 billion, marking the first time the club has topped the MLS franchise rankings. This represents a year-over-year growth of 13%, with an operating result of $50 million – the highest among major clubs. This success is further solidified by Messi’s contract extension through 2028, reducing uncertainty around the club’s sporting and financial future.
New Stadium, New Opportunities: Miami Freedom Park
Adding to the momentum, Inter Miami is set to move into Miami Freedom Park, a 25,000-seat stadium. This new venue will unlock additional revenue streams through ticket sales, hospitality packages, and expanded commercial agreements.
The Ripple Effect: MLS-Wide Growth
Messi’s arrival coincided with a broader expansion of the MLS business. Inter Miami’s revenue has multiplied almost fourfold in three years. In comparison, the average MLS franchise valuation is $731 million, representing a 6% increase from 2025. The gap is significant; Los Angeles FC, the second most valuable team, is valued at $1.32 billion with revenues of $167 million. LA Galaxy follows at $1.08 billion.
Financial Health in a League of Varied Fortunes
Five franchises now exceed $1 billion in value, compared to just three in 2025. Inter Miami’s valuation is more than triple that of CF Montréal, the league’s lowest-valued club at $440 million. Notably, 19 of the 30 MLS teams were not profitable in terms of operations in 2025. Inter Miami stands as an exception, generating operating profits of $50 million while many others reported losses.
Broadcasting and Future Expansion
The “Messi Effect” also boosted league-wide viewership. MLS reported a 29% year-over-year increase in regular season attendance. The league’s broadcasting agreement with Apple TV is slated for restructuring and will conclude in 2029, earlier than initially planned, to expand its subscriber base.
Looking Ahead: The 2026 World Cup and Beyond
MLS is strategically positioning itself to capitalize on the FIFA World Cup 2026, hosted jointly by the United States, Mexico, and Canada, as a catalyst for further growth. Beginning in 2027, the league will adopt a calendar aligned with the European model to facilitate player transfers.
MLS Franchise Values 2026 (According to Forbes)
- Inter Miami: $1.350 billion | Revenue: $200 million | Operating Result: $50 million
- Los Angeles FC: $1.320 billion | Revenue: $167 million | Operating Result: $14 million
- LA Galaxy: $1.080 billion | Revenue: $106 million | Operating Result: $2 million
- New York City FC: $1.020 billion | Revenue: $90 million | Operating Result: -$5 million
- Atlanta United FC: $1.000 billion | Revenue: $105 million | Operating Result: $10 million
- Seattle Sounders FC: $860 million | Revenue: $100 million | Operating Result: $3 million
- Austin FC: $855 million | Revenue: $94 million | Operating Result: $5 million
- Columbus Crew: $805 million | Revenue: $80 million | Operating Result: -$10 million
- San Diego FC: $795 million | Revenue: $93 million | Operating Result: -$5 million
- CF Montréal: $440 million | Revenue: $48 million | Operating Result: -$7 million
FAQ
- How much did Inter Miami’s revenue increase after Messi’s arrival? Approximately 260%, rising from $56 million to nearly $200 million.
- What is Inter Miami’s current valuation? $1.35 billion, making it the most valuable franchise in MLS.
- When will Inter Miami move into its new stadium? The club will move into Miami Freedom Park, a 25,000-seat stadium, in the near future.
Pro Tip: The success of Inter Miami demonstrates the power of a global icon to transform a sports franchise. Investing in star power can yield significant returns, but it must be coupled with a strong business strategy and infrastructure.
What other impacts do you foresee from Messi’s presence in MLS? Share your thoughts in the comments below!
