MTN to Spearhead Africa’s AI and Digital Transformation at MWC Barcelona 2026
MTN Group is set to play a central role at Mobile World Congress (MWC) Barcelona 2026, taking place from March 2nd to 5th. This year marks the 20th edition of the event, and MTN will, for the first time, exhibit from its own dedicated stand in Hall 4, signaling a significant commitment to shaping Africa’s digital future.
The “IQ Era” and Africa’s Unique Position
MWC Barcelona 2026’s theme, “The IQ Era,” focuses on the transformative potential of AI-powered connectivity and next-generation networks. For Africa, realizing this potential hinges on building robust foundations – resilient networks, affordable access, relevant skills development, and supportive regulatory frameworks. MTN’s participation underscores its dedication to strengthening these core elements through continued investment in network infrastructure, expansion of digital and financial services, and strategic partnerships.
Ralph Mupita to Champion AI Ecosystem Development
MTN Group President and CEO, Ralph Mupita, serving as Deputy Chair of the GSMA, will lead the delegation. He will participate in high-level discussions centered on the crucial role of telecommunications in fostering thriving AI ecosystems. His focus will be on the infrastructure and enabling policies needed for responsible AI adoption, particularly within emerging markets.
Key Discussion Areas for Africa’s Digital Future
Beyond infrastructure, MTN’s executive team will contribute to specialized dialogues addressing critical areas for Africa’s digital advancement. These include fintech innovation, building digital trust and ensuring online safety, and forging partnership models to accelerate coverage, enhance network resilience, and foster confidence in digital platforms.
Fintech Innovation: A Catalyst for Growth
Africa has witnessed rapid growth in mobile money and fintech solutions. MTN’s involvement in discussions around fintech innovation will likely explore how to further leverage these technologies to drive financial inclusion and economic empowerment across the continent.
Digital Trust and Online Safety: Addressing Emerging Challenges
As digital adoption increases, so do concerns around online safety and security. MTN’s participation in dialogues on digital trust signals a commitment to addressing these challenges and creating a safer digital environment for users. This aligns with recent initiatives like the task force formed at MWC Kigali 2025 to tackle child safety online.
Partnerships: The Key to Expanding Reach
Expanding network coverage and reducing barriers to digital inclusion require collaborative efforts. MTN’s focus on partnership models highlights the importance of working with governments, investors, and other stakeholders to accelerate digital transformation across Africa.
Africa’s AI Readiness: Building the Foundations
AI readiness isn’t simply about adopting the latest technologies; it’s about creating an ecosystem that supports sustainable growth. This includes investing in network infrastructure, ensuring affordable access to data, and developing a skilled workforce capable of leveraging AI tools. Policy and regulatory certainty are also vital to attract long-term investment.
Did you know?
The GSMA is actively working with African partners to build inclusive AI language models for the continent, ensuring that AI technologies are relevant and accessible to local communities.
FAQ
What is MWC Barcelona?
MWC Barcelona is the world’s most influential event for the connectivity and digital economy, bringing together industry leaders, governments, and investors.
What is MTN’s role at MWC Barcelona 2026?
MTN will exhibit at its own stand and participate in high-level discussions on Africa’s digital and AI readiness.
What are the key themes MTN will be focusing on?
MTN will focus on infrastructure development, fintech innovation, digital trust, online safety, and partnership models.
Who is Ralph Mupita?
Ralph Mupita is the Group President and CEO of MTN and the Deputy Chair of the GSMA.
What is the “IQ Era”?
The “IQ Era” is the theme of MWC Barcelona 2026, highlighting the potential of AI-powered connectivity and next-generation networks.
Pro Tip: Stay updated on the latest developments from MWC Barcelona 2026 by following the GSMA’s official channels and MTN’s news releases.
Connect with the MTN team in Hall 4 at MWC Barcelona 2026 to explore how Africa’s digital future is being built and how collaboration can broaden opportunity in the AI era.
