Kyle Pitts and the Rising Value of Elite Tight Ends in the NFL
The Atlanta Falcons’ plan to franchise tag Kyle Pitts underscores a growing trend in the NFL: the premium placed on dynamic, playmaking tight ends. Pitts, coming off a strong 2025 season where he ranked second among tight ends in receptions (88) and receiving yards (928), is poised to earn around $16.319 million in 2026 under the franchise tag, according to OverTheCap.com.
The Evolution of the Tight End Position
For years, the tight end was often viewed primarily as a blocking specialist. But, the modern NFL increasingly demands versatility, and tight ends like Pitts, who can excel as both receivers and blockers, are becoming indispensable. His 2025 performance, including five receiving touchdowns and a Second-Team All-Pro selection, highlights this shift.
Pitts’s resurgence in 2025 was particularly notable after facing injuries and inconsistency in previous seasons. His standout performance against the Tampa Bay Buccaneers – 11 receptions for 166 yards and three touchdowns – was the first time a tight end achieved at least 150 yards and three touchdowns in a single game since Shannon Sharpe in 1996.
Franchise Tag Implications and Long-Term Contracts
The decision to franchise tag Pitts buys the Falcons time to negotiate a long-term contract. The deadline for reaching an agreement is July 15th. If no deal is reached, Pitts will play the 2026 season under the franchise tag. This situation mirrors a broader league trend, as teams grapple with how to retain these valuable players.
The Falcons’ Offensive Rebuild and the Role of the Tight End
The Falcons’ commitment to Pitts aligns with their broader offensive overhaul. The hiring of Kevin Stefanski as head coach, a coach known for his affinity for utilizing tight ends in his offensive schemes, further signals the importance of the position within the team’s future plans. Stefanski’s background as a former tight ends coach is a significant factor.
The arrival of Kirk Cousins at quarterback likewise provides a stable passing option for Pitts. Pitts has had six different quarterbacks throw passes to him in five seasons, contributing to past inconsistency. A consistent quarterback could unlock even greater potential.
Draft Pedigree and Early Career Success
Atlanta selected Pitts with the fourth overall pick in the 2021 NFL Draft, demonstrating their initial belief in his potential. His rookie season was record-breaking, becoming the first tight end since Mike Ditka in 1961 to surpass 1,000 receiving yards. He also earned a Pro Bowl selection, a feat not achieved by a tight end since Jeremy Shockey in 2002.
The Broader Tight End Landscape
Pitts’s success is part of a larger trend of elite tight ends dominating the league. Players like Trey McBride of the Arizona Cardinals, who led all tight ends in receptions and receiving yards in 2025, are commanding significant attention and value. This increased competition further drives up the price for top-tier talent at the position.
FAQ
Q: What is the franchise tag?
A: The franchise tag allows teams to retain a player for one additional year by offering a one-year contract at a predetermined salary based on the average of the top players at their position.
Q: How much could Kyle Pitts earn under the franchise tag in 2026?
A: Approximately $16.319 million, according to OverTheCap.com.
Q: Why are tight ends becoming more valuable in the NFL?
A: The modern NFL demands versatility, and tight ends who can both block and receive are highly sought after.
Q: Who is the new head coach of the Atlanta Falcons?
A: Kevin Stefanski, formerly of the Cleveland Browns.
