Apple Eyes Deep Red for iPhone 18 Pro: A Shift in Color Strategy
Rumors are swirling that Apple is testing a deep red finish for the upcoming iPhone 18 Pro and Pro Max, potentially marking a significant change in the company’s approach to color options. This news, reported by Bloomberg’s Mark Gurman, suggests a move away from the recently popular Cosmic Orange of the iPhone 17 Pro.
From Cosmic Orange to Deep Red: A Color Evolution
Apple’s iPhone 17 Pro introduced a vibrant Cosmic Orange, which proved particularly popular in China, drawing comparisons to the signature orange hues used by luxury brand Hermès. Although, Gurman indicates that red is currently the leading candidate for the next flagship color. He suggests that previously rumored purple and brown options may simply be variations of the same red theme.
This potential shift to red is noteworthy, as Apple hasn’t offered a standard red finish for its Pro models since the iPhone 14 and 14 Plus in (PRODUCT)RED in 2022. The current rumor doesn’t mention a connection to the (PRODUCT)RED partnership.
Auspicious Color Choices and the Chinese Market
The choice of red could be strategically aligned with the Chinese market, where the color symbolizes excellent fortune and success. Apple’s focus on colors appealing to its Chinese consumers, its third-largest region, is a recurring theme in its product strategy.
Foldable iPhone to Stick to Classic Colors
Whereas the iPhone 18 Pro may embrace a bolder hue, Apple appears to be taking a more conservative approach with its forthcoming foldable iPhone. Gurman reports that the foldable device will likely be available in traditional colors like space gray/black and silver/white, avoiding “fun colors.”
Apple Considers Purple and Brown Hues
Beyond the leading deep red option, Apple is also exploring purple and brown finishes for the iPhone 18 Pro. However, Gurman believes these are likely just variations of the red color currently under testing.
What to Expect at the September Launch
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its foldable iPhone in September. While the iPhone 18 Pro won’t be a “big update” according to Gurman, the potential introduction of a new color could still generate significant consumer interest.
Frequently Asked Questions
- Will the iPhone 18 Pro be available in other colors besides red?
- What colors will the foldable iPhone be available in?
- When will Apple officially announce the iPhone 18 Pro and foldable iPhone?
Apple is also considering purple and brown, but these are likely variations of the deep red finish.
The foldable iPhone is expected to come in space gray/black and silver/white.
Apple is expected to unveil the new devices in September.
Stay tuned for further updates as we approach the September launch event.
