Peugeot’s Bold New Livery: A Sign of GTi’s Enduring Legacy and the Future of Motorsport Design
Team Peugeot TotalEnergies has unveiled a striking new livery for its 9X8 Hypercars, a design choice that goes beyond mere aesthetics. The white, black, and red color scheme isn’t just a fresh look for the 2026 FIA World Endurance Championship (WEC) season; it’s a deliberate homage to Peugeot’s iconic GTi lineage, signaling a renewed focus on performance and brand heritage.
Blending History with Hypercar Technology
The new livery, created in collaboration between Peugeot Design and Peugeot Sport, features a dynamic interpretation of the brand’s signature three-claw motif. Gradient streaks evoke speed and the constant flow of data – critical elements in modern motorsport. This isn’t simply about looking fast; it’s about visually representing the complex analysis that drives performance in a highly competitive championship.
The choice of white, black, and red is particularly significant. These are the traditional colors of Peugeot GTi, first appearing on the legendary 205 GTi in 1984. This connection to the past is reinforced by the use of Okenite White, the same color chosen for the launch of the new PEUGEOT E-208 GTi.
The “Hypergraph” Design Language
Peugeot’s design team has integrated the “Hypergraphs” – a visual language representing performance – into the new livery. These dynamic shapes are not just decorative; they symbolize the constant motion of the 9X8 and the millions of data points analyzed to optimize its performance. This approach highlights the increasing importance of data analysis in achieving a competitive edge.
A GTi Renaissance?
The unveiling of the new livery coincides with a broader celebration of the GTi brand. Peugeot presented a PEUGEOT E-208 GTi at the 24 Hours of Le Mans in June 2025, showcasing a 280 horsepower electric vehicle that blends performance with elegance. The 9X8’s livery is a direct extension of this vision, demonstrating a commitment to carrying the GTi spirit into the future.
As Matthias Hossann, Peugeot Design Head, explains, the livery is “an additional proof of the exceptional quality of the collaboration between PEUGEOT Design and Peugeot Sport.” He emphasizes the goal of bringing “an extra dose of emotion and pleasure” to every lap completed by the PEUGEOT 9X8.
Beyond the Track: A Brand Statement
The new livery isn’t confined to the race cars themselves. It extends to the drivers’ racing suits, team apparel, and other branded materials, creating a unified and visually striking presence for Team Peugeot TotalEnergies. This holistic approach underscores the importance of brand identity in motorsport.
Alain Favey, CEO of PEUGEOT, believes the livery “perfectly illustrates the brand’s ambition to perpetuate the legend of the PEUGEOT GTi,” combining heritage with cutting-edge technology.
Frequently Asked Questions
What is the significance of the new Peugeot 9X8 livery?
The livery pays tribute to Peugeot’s GTi heritage, specifically the iconic 205 GTi, while showcasing a modern design language.
What are “Hypergraphs”?
“Hypergraphs” are a visual representation of Peugeot Sport’s performance language, symbolizing speed, data flow, and the brand’s claw motif.
When will we first see the new livery in action?
The PEUGEOT 9X8 with the new livery will compete for the first time at the 1812 km of Qatar on March 28th.
Is Peugeot focusing more on its GTi brand?
Yes, with the launch of the PEUGEOT E-208 GTi and the new livery, Peugeot is actively celebrating and reinforcing its GTi legacy.
Where can I find more information about Peugeot Sport?
Visit www.peugeot-sport.com or follow them on social media: X (@peugeotsport), Facebook (@peugeot.sport), Instagram (@peugeotsportofficial), and YouTube (Official Peugeot Sport).
Watch the livery reveal event here: https://www.youtube.com/watch?v=nZfH6E5cKYk
Explore more about Peugeot’s racing endeavors and design innovations on our website. Share your thoughts on the new livery in the comments below!
