Thailand saw 32.9 million foreign visitors in 2025, a 7.23% decrease from the previous year. A recent report by the Bangkok Post focuses on a long-standing issue impacting tourism: dual pricing.
The Price of Entry
The practice of charging foreign tourists higher prices than local visitors isn’t unique to Thailand. similar policies are in place at sites like the Taj Mahal in India and Petra in Jordan, often justified as a maintenance fee. In Thailand, pricing at public attractions like temples and national museums is governed by ministerial regulations, while private operators fall under the oversight of the Department of Internal Trade, which proves more demanding to regulate.
Caroline Purcell, a tourist from the United States, stated that she found entrance fees at Wat Arun to be reasonable, noting that the attraction is popular and not “unattainable.” She added that she doesn’t oppose Thai nationals receiving free access to attractions “considering This represents your country.”
The Expat Exception
The system becomes more complex for long-term residents. Pawarin Ramanwong, a travel agency director, explained that expats who have lived and paid taxes in Thailand for years are still subject to foreigner pricing based solely on their appearance.
Ms. Ramanwong believes that treating long-term residents as locals when it comes to pricing would encourage greater economic participation. She emphasized that the core issue is a lack of clear communication regarding costs and how funds are utilized.
Scams, Tuk Tuks and the Grab Effect
Tourist scams, particularly in transportation, have long been a concern in Bangkok. Historically, taxis and tuk tuks operating without fixed rates were frequent sources of complaints and regulating individual drivers has proven challenging.
However, the rise of ride-hailing apps like Grab and Bolt is changing the landscape. Duengnapa Jarijitpaiboon, a local vendor, noted that tourists are increasingly opting for these services due to their fixed and transparent pricing.
A Reputation Worth Protecting
Tourism is a significant contributor to Thailand’s national income, and industry stakeholders recognize the demand to address these concerns. A Belgian tourist commented that other Southeast Asian countries offer comparable service at a lower cost.
Ms. Pawarin Ramanwong warned that inaction could jeopardize Thailand’s tourism industry, stating, “if we’re not careful…one day it could all disappear.”
Frequently Asked Questions
What is dual pricing in Thailand?
Dual pricing refers to the practice of charging foreign tourists higher prices than Thai nationals for admission to attractions and services. This is common at temples and national museums, which are regulated by ministerial regulations.
Is dual pricing unique to Thailand?
No, dual pricing is not unique to Thailand. The Taj Mahal in India and Petra in Jordan also charge foreign tourists more than local visitors.
How are tourists responding to dual pricing?
While some tourists, like Caroline Purcell from the United States, find the pricing reasonable, others, like Pawarin Ramanwong, a travel agency director, believe it creates a sense of unfairness, particularly for long-term residents who contribute to the Thai economy.
As Thailand navigates the challenges of attracting and retaining tourists, will a focus on transparency and equitable pricing become a key factor in its continued success?
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