The Rise of ‘Becoming Chinese’: Wellness, Identity, and a Shifting Cultural Landscape
Sherry Zhu, a 23-year-classic Chinese American creator, sparked a conversation on TikTok: drinking ice water is “not very Chinese.” Her playful warning, advising followers to sip hot water for better digestion, tapped into a growing trend – a fascination with traditional Chinese wellness practices and a desire to “become Chinese.” This isn’t simply about adopting habits; it’s a complex cultural moment fueled by skepticism towards Western institutions and a search for alternative approaches to wellbeing.
From TikTok Trend to Cultural Phenomenon: What is ‘Chinamaxxing’?
The trend, dubbed “Chinamaxxing,” began as a tongue-in-cheek response to geopolitical tensions and economic friction between the US and China in 2025. Following a bungled trade war and restrictions on Chinese tech companies, some young Americans began expressing fascination with Chinese culture, viewing it as a counterpoint to perceived Western failings. This manifested in sharing memes, videos, and adopting practices rooted in traditional Chinese medicine (TCM).
Traditional Chinese Medicine Goes Viral: Hot Water, Qigong, and Beyond
At the heart of this trend lies TCM, a 5,000-year-old health system emphasizing holistic wellbeing – physically, emotionally, and spiritually. TikTok creators are sharing TCM “hacks”: keeping feet warm for menstrual comfort, drinking tea with goji berries and ginger as a cure-all, and practicing qigong to promote internal energy flow. These practices are often presented with a playful tone, framed as advice from a “Chinese considerable sister.” Even non-Asian creators are participating, documenting their attempts at TCM-inspired routines.
Why Now? Distrust and the Search for Alternatives
Shaoyu Yuan, a scholar of international relations, suggests that this trend is linked to a broader distrust of American institutions. As confidence in the US healthcare system plummets, and debates around decoupling and trade restrictions intensify, people are looking for alternative reference points. China, despite geopolitical complexities, is increasingly seen as a source of potential solutions and a different way of life.
A Soft Power Strategy? China’s Promotion of TCM
China has actively promoted TCM internationally since 2016, with a directive to “actively introduce TCM to the rest of the world.” The government has invested in TCM research, sent doctors and supplies to countries affected by the Covid-19 pandemic, and even drafted plans to protect the reputation of the medicine system. By 2022, the global TCM market was valued at $400 billion.
The Rise of TCM-Inspired Businesses and the Wellness Market
The Chinamaxxing trend has boosted businesses focused on TCM-inspired products. Lulu Ge, founder of the wellness brand Elix, saw a 250% increase in organic impressions and a 40% rise in site traffic after the trend exploded in January. This surge reflects a growing demand for holistic wellness solutions that move beyond conventional Western medicine.
Cultural Appropriation or Genuine Appreciation? A Complex Debate
The trend hasn’t been without its critics. Some Asian Americans have expressed discomfort with non-Asians appropriating Chinese culture, particularly given the rise in anti-Asian hate during the pandemic. Others have questioned the authority of non-Asian creators offering advice on TCM practices. The line between appreciation and extraction remains a point of contention.
“Did you understand?”
According to TCM, going to sleep before 11pm is crucial for allowing the body to repair and rejuvenate overnight. This aligns with popular social media trends like “bedtime routines” and “get ready with me” videos.
The Future of Wellness: A Hybrid Approach?
Dr. Felice Chan, an acupuncturist and co-founder of Moonbow, believes the increased visibility of TCM is positive, but cautions against oversimplification. She emphasizes the importance of understanding the historical and cultural context of these practices. The trend suggests a potential future where Western and Eastern wellness philosophies converge, offering a more personalized and holistic approach to health.
FAQ: ‘Becoming Chinese’ and TCM
- What is Chinamaxxing? A recent trend involving Americans expressing fascination with Chinese culture, often through adopting wellness practices.
- What is TCM? Traditional Chinese Medicine, a 5,000-year-old health system focused on holistic wellbeing.
- Is TCM scientifically proven? Numerous studies suggest TCM therapies can play a role in preventing and treating chronic diseases, but further research is needed.
- Is ‘becoming Chinese’ about cultural appropriation? This is a complex question with varying perspectives. It’s critical to approach these practices with respect and acknowledge their cultural origins.
The Chinamaxxing trend is more than just a fleeting internet fad. It reflects a deeper cultural shift – a growing desire for alternative approaches to wellness, a questioning of established institutions, and a fascination with the wisdom of ancient traditions. Whether it leads to lasting change or fades into the next viral sensation remains to be seen, but it has undoubtedly sparked a conversation about identity, culture, and the future of wellbeing.
Want to learn more about holistic wellness? Explore our other articles on mindfulness, herbal remedies, and traditional healing practices.
