North American ice hockey’s NHL is making a significant push to cultivate its fanbase and expand its reach within Germany, highlighted by plans to host regular-season games in Düsseldorf starting this December. This initiative, coupled with broader investment in grassroots programs and strategic partnerships, signals a long-term commitment to growing the sport in a key European market.
NHL’s Return to Germany: A Strategic Move
The Ottawa Senators and Chicago Blackhawks will face off on December 18 and 20 at the PSD Bank Dome in Düsseldorf, marking the first time the NHL has scheduled multiple regular-season games in Germany within the same year. This builds on a limited history of NHL games played in the country, with only one prior regular-season contest – a 2011 matchup between the Buffalo Sabres and Los Angeles Kings in Berlin.
Beyond the Games: A Multi-Faceted Growth Strategy
The NHL’s strategy extends far beyond simply bringing games to German soil. The league, in collaboration with the NHL Players’ Association, is implementing a long-term plan focused on three key pillars: grassroots development, strategic partnerships, and increased NHL game presence. This includes investing in youth hockey programs, forging new business relationships, and committing to bringing more regular-season games to Germany over the next three years.
Tim Stützle: A German Star Leading the Charge
The timing of this expansion is particularly resonant given the presence of German-born NHL star Tim Stützle, currently playing center for the Ottawa Senators. Stützle, who grew up just 20 minutes from Düsseldorf in Krefeld, expressed his excitement about the opportunity to showcase his home country to his teammates and help grow the game among German youth. His success on the ice, including a strong performance at the Olympics, is seen as a catalyst for increased interest in hockey within Germany.
Expanding European Footprint: A Broader NHL Vision
Germany is not the sole focus of the NHL’s European expansion efforts. The league recently opened an office in Switzerland in late 2025 to bolster its presence across the continent. Initiatives like the NHL Street Hockey school-based program are already active in several European countries, including Germany, Finland, Sweden, Czechia, and the UK. The NHL is similarly actively securing broadcast partnerships across Europe, including deals with Sky Deutschland, ESPN, and DAZN in Germany, and TVP in Poland.
The Role of Key Players and Partnerships
NHL Deputy Commissioner Bill Daly emphasized the league’s commitment to strengthening its connections with German fans, partners, and local communities. Frank Lutz, chair of the German Ice Hockey Federation’s board, echoed this sentiment, highlighting the shared ambition to inspire fans and foster the growth of hockey at all levels. The presence of stars like Leon Draisaitl of the Edmonton Oilers further elevates the profile of the sport in Germany.
Did you know?
The NHL has held a total of 22 games in Germany, encompassing regular-season, preseason, and offseason contests.
Future Trends: What’s Next for NHL in Germany?
The NHL’s investment in Germany is likely to spur several key trends. Increased visibility of NHL games will undoubtedly drive fan engagement and merchandise sales. The focus on grassroots development programs will cultivate a new generation of German hockey players, potentially leading to a greater influx of talent into the NHL. Strategic partnerships will create new revenue streams and enhance the league’s brand presence. The success of this model in Germany could pave the way for similar expansions into other European markets.
Pro Tip:
For businesses looking to capitalize on the growing popularity of hockey in Germany, now is the time to explore sponsorship opportunities and partnerships with the NHL and local hockey organizations.
FAQ
- When will the Ottawa Senators and Chicago Blackhawks play in Germany?
- Is this the first time the NHL has held regular-season games in Germany?
- What is the NHL doing to grow hockey in Germany beyond just playing games?
The games will be held on December 18 and 20 at the PSD Bank Dome in Düsseldorf.
No, but It’s the first time multiple regular-season games have been scheduled in Germany in the same year. The first regular-season game was held in 2011.
The NHL is investing in grassroots development programs, forging strategic partnerships, and increasing its presence in the German media landscape.
The NHL’s commitment to Germany represents a significant step in its global expansion strategy. By combining high-profile events with long-term investment in grassroots development, the league is positioning itself for sustained growth in one of Europe’s most dynamic sports markets.
