Limerick-based company unveils plan to increase its global workforce

A wearable health and fitness technology company, Whoop, which operates a regional hub in Limerick, has announced plans to create 600 new jobs globally.

The Boston-headquartered firm, backed by investors including Niall Horan, Rory McIlroy, and Shane Lowry, will expand its Limerick operations as part of a global recruitment drive. Positions will be available in software, research and design, hardware, product, and marketing.

AI and Talent Investment

Whoop founder and CEO Will Ahmed stated the company is investing in both talent and artificial intelligence, believing the combination will be key to success in the growing health monitoring market.

Global Reach

While the majority of the new roles will be based in Boston, an undisclosed number will be located in Limerick. Whoop’s products are currently available in 56 countries and the company receives 750 applicants for every hire, maintaining a 0.13% acceptance rate.

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The company currently employs 50 people at its Limerick hub, located at Gardens International in the city centre.