From Grandad’s Recipe to Global Export: The Cocoba Story
Darren Litton’s journey with Cocoba began with a simple, cherished memory: his grandfather’s exceptional hot chocolate. Unable to find a comparable taste in the UK after moving from Australia, Litton launched his own brand in 2012, initially as a pop-up shop. This personal inspiration quickly blossomed into a thriving business, now stocked in major retailers and exported worldwide.
The Power of Quality Ingredients and Attention to Detail
Cocoba’s success isn’t accidental. Litton emphasizes a commitment to using real chocolate, carefully adjusting cocoa and sugar percentages to achieve the perfect flavor profile. He prioritizes quality over shortcuts, aiming for repeat customers who associate the brand with exceptional taste. “You can sell anything once, but we want regular customers,” Litton explains.
This dedication extends to product development, with a rapid innovation cycle. “We can have an idea for a product in the morning, we’re tasting it by lunchtime, tweaking it in the afternoon, and it’s in production the next day,” he says.
Scaling Through Export: UKEF Support
Expanding beyond the UK required financial support, which Cocoba found through UK Export Finance (UKEF) and Lloyds Bank. UKEF’s General Export Facility scheme unlocked funding, crucial for managing cash flow in a seasonal business centered around Christmas, and Easter.
Lisa Maddison-Brown, UKEF export finance manager, highlighted the agency’s commitment to supporting small and medium-sized businesses. Cocoba now has a dedicated export manager and participates in international trade fairs, including the world’s largest confectionery event in Cologne, Germany.
Beyond Hot Chocolate: A Growing Product Range
Cocoba’s product line has expanded significantly, now boasting over 150 items, including chocolate bombes, flakes, and chocolate spoons. The company also creates large-scale novelty items, such as a 2m-tall, 300kg chocolate egg for charity.
Advice for Aspiring Exporters
Litton encourages other businesses to explore exporting, emphasizing the value of learning from experience and networking with industry peers. “It’s not simple – but it’s not insurmountable,” he advises.
Pro Tip:
Don’t underestimate the importance of cash flow management, especially for seasonal businesses. Explore government support options like UKEF to unlock funding and facilitate growth.
Frequently Asked Questions
Q: What inspired Cocoba’s creation?
A: Darren Litton was inspired by his grandfather’s hot chocolate recipe, which he couldn’t find replicated in the UK.
Q: What role did UKEF play in Cocoba’s growth?
A: UKEF provided financial backing through its General Export Facility scheme, enabling Cocoba to secure funding from Lloyds Bank and expand its export operations.
Q: What types of products does Cocoba offer?
A: Cocoba offers over 150 products, including hot chocolate, chocolate bombes, flakes, spoons, and large novelty Easter eggs.
Q: Where can I find Cocoba products?
A: Cocoba products are available in major retailers and through the company’s cafes and online store.
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