Women’s History Month directly follows Black History Month, creating a two-month period to uplift and highlight the experiences and accomplishments of Black women. In the beauty field, this means celebrating Black women’s presence across skin, body, hair care, makeup, and wellness. Black women-owned beauty brands are achieving both representation and innovation, earning a place in many consumers’ routines.
According to the Harvard Kennedy School, only 2.4% of all venture capital funding is invested into women-owned businesses. A 2021 study focusing specifically on Black women found that percentage was even lower, at 0.34%. This disparity is not a reflection of business quality, but rather a result of systemic inequalities. As the economy becomes more precarious, consumers are increasingly drawn to brands they feel aligned with and good about supporting.
At ESSENCE, Black women-owned brands are celebrated year-round, particularly during February and March. Beauty editors and contributors have developed discerning tastes through product testing, and have identified several standout products.
Mecca Pryor, Style Writer
Product: The Rose Ingleton Dark Spot Serum. Pryor states this product is “nonnegotiable” for dark spot treatment.
India Espy-Jones, Beauty Editor
Products: EADEM Le Chouchou Lip Softening Balm and PAT McGRATH LABS Dark Star Mascara. Espy-Jones admits to carrying around five different Le Chouchou balms, playfully comparing the selection process to “Russian Roulette.”
Espy-Jones uses mascara daily, reaching for the Dark Star mascara when she wants to achieve a look similar to Diana Ross. She believes mascara alone can complete a makeup look.
Akili King, Senior Beauty & Style Editor
Product: Oui The People Shape Shifter Massage Tool. King uses the tool for lymphatic drainage, applying it with lotion and body oil to release tension and depuff.
Cierra Black, Contributing Writer
Product: EADEM Cloud Cushion Airy Brightening Moisturizer. Black praises the brand’s storytelling, packaging, and product quality, and notes the moisturizer is one of her top three choices. She appreciates that it provides deep hydration without feeling heavy, making it suitable for multiple skin types.
Brianna Heath, Contributing Writer
Product: Skin-Scent Dry Oil Perfume by Moodeaux in Worthy. Heath intentionally seeks products that reflect her inner aura and finds the “Worthy” scent to be a daily affirmation.
Stixx Matthews, Contributing Writer
Product: Oui The People Featherweight Hydrating Body Gloss Oil. Matthews describes the oil as providing a luxurious, hydrating sheen with an orange blossom scent.
Frequently Asked Questions
What is being celebrated during these months?
Women’s History Month directly follows Black History Month, offering a two-month long opportunity to uplift and highlight the experience and accomplishments of Black women.
What percentage of venture capital funding goes to women-owned businesses?
According to the Harvard Kennedy School, only 2.4% of all venture capital funding is invested into women-owned businesses.
What product does Mecca Pryor consider “nonnegotiable”?
Mecca Pryor considers The Rose Ingleton Dark Spot Serum to be “nonnegotiable” for dark spot treatment.
What role do consumers play in supporting Black women-owned businesses?
