Public health advocates and the Health Service Executive (HSE) are calling for open dialogue to dismantle the remaining stigma surrounding HIV and AIDS. Coinciding with Irish AIDS Day, the “Ready to Talk and Ready to Listen” initiative aims to replace historical shame with empathy, building on a campaign that saw discriminatory attitudes in Ireland drop from 54% in late 2024 to 49% by the end of 2025.
Why is open communication essential for HIV progress?
Stigma remains a primary barrier to health outcomes, according to Poz Vibe Tribe co-founder Veda Lady. Veda Lady notes that personal silence often prevents individuals from seeking necessary emotional support, citing a decade of personal struggle before disclosing an HIV diagnosis. By normalizing conversations about HIV, advocates aim to ensure that individuals living with the virus can thrive without the weight of societal judgment. The initiative encourages society to listen with empathy, effectively “freeing” stories that have been hidden due to historical fear.

How has the landscape of HIV care shifted since the 1990s?
Medical advancements have fundamentally changed the prognosis for people living with HIV, transforming what was once a terminal diagnosis into a manageable chronic condition. Robbie Lawlor, co-founder of Poz Vibe Tribe, explains that before the 1990s, an HIV diagnosis was widely viewed as a “killer disease.” Today, according to Professor Diona Lyons, National Clinical Lead of the HSE’s Sexual Health Programme, people on effective treatment live long, healthy lives. This stark contrast between the historical perception of the virus and modern clinical reality is a central focus of the 2030 goal to achieve zero new infections and zero AIDS-related deaths.
What are the 2030 goals for HIV and AIDS?
The global and national roadmap for HIV care rests on three pillars: zero new infections, zero AIDS-related deaths, and zero stigma. Robbie Lawlor emphasizes that reaching these targets requires a dual approach of honoring the memory of those lost to AIDS while actively addressing modern clinical realities. By confronting historical shame, the HSE and community groups believe they can better facilitate testing and treatment adherence, which are critical to ending the epidemic.

Frequently Asked Questions
- What does U=U mean? It stands for “Undetectable equals Untransmittable.” It means people on effective treatment with an undetectable viral load cannot transmit HIV to sexual partners.
- How have attitudes toward HIV changed in Ireland? According to HSE data, discriminatory attitudes dropped from 54% in November 2024 to 49% by the end of 2025.
- Where can I find support? Resources are available through the HSE’s Sexual Health Programme and the You, Me & HIV campaign.
Have you or a loved one been impacted by these shifts in HIV awareness? Join the conversation by leaving a comment below or exploring the You, Me & HIV campaign resources to learn more about how you can help end the stigma.
