Samsung plans to launch a rollable or slidable smartphone in the first half of 2028, according to the South Korean media outlet Maeil Business. The company is reportedly developing this device to expand its display technology alongside its Galaxy S28 series, potentially featuring a 10-inch OLED screen to bridge the gap between mobile phones and tablets.
When will Samsung’s rollable smartphone arrive?
The potential rollout is scheduled for the first half of 2028. This timing suggests Samsung may coordinate the launch with its Galaxy S28 flagship series. While Samsung has showcased various non-commercial prototypes in the past, none have been intended for mass consumer sale until now.
This move is part of a larger investment strategy. Samsung is currently focusing on semiconductors and AI data centers to maintain its market position. However, Maeil Business reports that the company is also accelerating its development of next-generation display technologies to ensure long-term innovation.
What technical specifications are expected for the new device?
While specifications can change during development, early reports suggest the device will feature a 10-inch OLED display. The screen is expected to maintain a 16:9 aspect ratio. This ratio is less elongated than many current foldable devices, offering a shape more similar to a traditional tablet.
The diagonal size of this screen would be significantly larger than a standard smartphone. It would approach the scale of the Samsung Galaxy Z Trifold. To ensure visual clarity on such a large surface, the company is reportedly aiming for a resolution of 440 pixels per inch (PPI).
Comparing Rollable vs. Foldable Designs
Current foldable technology, like the Galaxy Z Fold series, relies on a hinge to bend the screen. A rollable or slidable device uses a motor or manual mechanism to extend the screen outward. This difference changes how the device feels in the hand and how it occupies space in a pocket.
How does a rollable screen improve mobile usability?
The primary goal of a rollable design is to solve the tension between screen size and portability. Users can use the device as a standard-sized smartphone for one-handed tasks. When more space is needed for productivity or media, the screen expands.
This technology aims to blur the boundary between a smartphone and a tablet. While current foldables attempt this, they often result in a thicker device when closed. A rollable mechanism could potentially offer a thinner profile by eliminating the need for a heavy hinge assembly.
However, technical hurdles remain. The transition from prototype to a consumer product requires solving significant durability issues. Maintaining a consistent screen surface and protecting the internal rolling mechanism from dust and impact is a major engineering challenge for Samsung.
What is the long-term roadmap for Samsung displays?
It isn’t clear if rollable screens will replace current foldable models or exist as a premium alternative. Some industry observers suggest Samsung might introduce a second, more refined model as early as 2030. This would allow the company to perfect the mechanical components and screen longevity based on feedback from the 2028 release.
Samsung’s strategy appears to be a multi-pronged approach to display dominance. By investing in semiconductors, AI, and new form factors simultaneously, the company is positioning itself to control both the hardware and the intelligence that runs on it.
Frequently Asked Questions
Will the rollable phone replace the Galaxy Z Fold?
It is currently unclear. The rollable model may serve as a different category of device or a more seamless alternative to foldables.
Is the 2028 launch date confirmed?
No, the date is based on reports from Maeil Business regarding Samsung’s internal planning and investment goals.
What is the main advantage of a rollable screen?
It allows for a large 10-inch display that can retract into a compact, one-handed smartphone size.
What do you think about the move to rollable screens? Would you trade a foldable for a slidable device? Let us know in the comments below or subscribe to our newsletter for the latest tech updates!
