Tánaiste Simon Harris and Minister for Enterprise Peter Burke have stated that a permanent reduction in the VAT rate for restaurants, bars, and hotels from 13.5 per cent to 9 per cent is not expected to be passed on to customers. The officials clarified that the €681 million measure is intended to bolster business viability rather than provide direct consumer relief.
Why is the government cutting VAT rates?
The reduction, which also applies to the hairdressing sector, is designed to address unsustainable profit margins caused by extraordinary costs. According to Simon Harris, the government recognizes that many businesses in the hospitality, tourism and hairdressing sectors are “to the pin of their collar” despite being busier than ever. The policy aims to reduce the cost of business.

The Irish Fiscal Advisory Council reported that VAT increases in 2019 and 2023 were, by a significant margin, more widely passed on to customers than VAT cuts implemented in 2011 and 2020.
Will prices actually drop for consumers?
Government officials have explicitly signaled that the tax cut is not meant to be a price-reduction mechanism. Minister for Enterprise Peter Burke stated it is “very clear an affordability measure and a viability measure do not go hand in hand.” He noted that this is a viability measure to shore up businesses that have been experiencing extraordinary costs, with the potential for a positive impact on pricing in future through increased competition.
This stance marks a shift from previous government rhetoric. In October, Micheál Martin said the Government expected any cut to the VAT rate would be reflected in the prices consumers pay, stating, “We would like to see anything we do, if something was to happen, that it should be reflected in the pricing.”
What are the risks and criticisms of the policy?
The decision has drawn scrutiny from multiple quarters. Economists, trade unions, and officials at the Department of Finance questioned the necessity and effectiveness of the reduction prior to its implementation. Critics have expressed concern over the significant cost to the exchequer, which is expected to cost €681 million next year.
Pro Tip: Tracking Industry Costs
If you are monitoring how government policy impacts your local economy, look at the divergence between official sector-wide tax changes and individual business pricing strategies. Data from the Irish Fiscal Advisory Council suggests that VAT increases are more widely passed on to customers than VAT cuts.
Frequently Asked Questions
- Which sectors benefit from the VAT reduction?
The permanent 9 per cent rate applies to restaurants, bars, hotels, and the hairdressing industry. - Is this VAT change temporary?
No, the government has decided the rate for this sector on a permanent basis is around 9 per cent. - Will businesses be required to lower their prices?
No. Government ministers have stated that this is a “viability measure” for businesses rather than an “affordability measure” for consumers.
What are your thoughts on the impact of this VAT policy on your local businesses? Share your perspective in the comments section below or subscribe to our newsletter for ongoing updates on economic policy.
