Colorado head coach Deion Sanders continues to maintain a contentious relationship with The Athletic, publicly dismissing the publication during a press conference at Big 12 Media Days on July 7, 2026. Sanders’ comments followed a question from senior writer David Ubben regarding the coach’s absence from the EA Sports College Football 27 video game, marking the latest instance of the coach clashing with specific media outlets.
Why is Deion Sanders not in the EA Sports video game?
Deion Sanders attributed his absence from EA Sports College Football 27 to a lack of financial agreement. Speaking to reporters at the event, Sanders stated, “If I’m not in the game, that mean they weren’t paying enough.” He further noted that his team handles his business dealings and suggested the decision was “simplistic,” implying the terms did not fit what they were doing right now.
This is not the first time Sanders has used a press conference to address his business interests. He emphasizes that his management team handles a lot of business for him.
How has the relationship between Sanders and The Athletic evolved?
The tension between Sanders and The Athletic has been characterized by public verbal sparring. During the same media session, Sanders addressed David Ubben directly, stating, “Thank you Athletic. You guys do a wonderful job. You know I’m lying, right?”
This follows a 2025 incident at Big 12 Media Days where Sanders refused to answer a question from Ubben regarding his health. At that time, Sanders told the reporter, “Athletic, sometimes y’all be on that bulljunk. So, I’m really not going to tell you much.” Sanders framed his refusal by stating he was present to discuss his team, rather than his personal medical status.
What is the broader pattern of media management at Colorado?
Sanders has established an approach to media relations during his time at Colorado. His strategy includes limiting access to reporters he finds troublesome.
- Sean Keeler: Sanders has previously iced out Denver Post reporter Sean Keeler, effectively barring him from coverage interactions.
- CBS Local: The coach briefly refused to speak with a local CBS reporter following a story published by the network’s national arm.
While some observers view this as "mid-season form" for a coach managing a high-pressure environment, it remains a point of friction between the Colorado football program and traditional sports media outlets.
Pro Tip: Tracking Media Access Trends
To stay informed on how major collegiate programs manage press interactions, monitor official transcripts from Big 12 media events. These records provide a neutral look at the exchanges that shape the public perception of coaches like Sanders.
Frequently Asked Questions
Did Deion Sanders explain why he is absent from EA Sports College Football 27?
Yes. Sanders stated that the compensation offered was insufficient and that the opportunity did not fit into his current business strategy.
Has Deion Sanders refused to speak to other reporters besides those at The Athletic?
Yes. Sanders has previously limited access for reporters from the Denver Post and CBS, citing disagreements with their reporting or editorial choices.
What is the current status of the relationship between Colorado football and the media?
Coach Sanders maintains a selective approach, often criticizing outlets he believes are providing unfair coverage, while continuing to engage with other media members during standard press availability.
What are your thoughts on how coaches manage their media relationships? Share your perspective in the comments below or subscribe to our newsletter for more updates on college football developments.
