DET and Julius Baer Form Strategic Alliance to Boost Dubai Wealth Hub

The Dubai Department of Economy and Tourism signed a strategic agreement with Julius Baer (Middle East) Ltd. to mobilize the Swiss wealth manager’s global network and support the growing interest among international investors, business owners, and family offices in establishing and expanding their presence in the emirate, according to the department.

Julius Baer Partners with Dubai DET to Support Global Private Wealth

The formal pact aims to support the growing interest among international investors, business owners, and family offices in establishing and expanding their presence in Dubai, according to a joint announcement from the entities. DET officials stated that the arrangement converts international interest into structured establishment and investment outcomes, drawing on Julius Baer’s footprint across more than 25 countries and 60 locations.

Did you know?

Julius Baer reported assets under management amounting to 547 billion Swiss Franc at the end of June 2026, according to the firm’s published data.

Leadership Cites Policy Stability and Regulatory Clarity Amid Shifting Global Conditions

Dubai offers a platform that combines regulatory clarity with international market access, according to His Excellency Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), the economic development arm of DET. Badri noted that the city continues to demonstrate resilience, transparency, and strong institutional delivery despite shifting global economic conditions.

Rahul Malhotra, Head of Region Emerging Markets at Julius Baer, stated that the wealth manager has maintained a presence in Dubai for more than two decades. Malhotra observed that while the current regional and international geopolitical environment introduces complexity for investors, it reinforces Dubai’s position as a destination offering institutional credibility and clear long-term economic direction.

Frequently Asked Questions

What is the goal of the DET and Julius Baer agreement?

The agreement aims to mobilize Julius Baer’s global network to support international investors, business owners, and family offices establishing and expanding their presence in Dubai, aligning with the Dubai Economic Agenda, D33.

How long has Julius Baer operated in Dubai?

Julius Baer has maintained a presence in Dubai for more than two decades, according to the firm.

Julius Baer 2026: The Dubai Value Case

What is the scale of Julius Baer’s global operations?

The firm operates across more than 25 countries and 60 locations, managing 547 billion Swiss Franc in assets as of June 2026, according to company reports.


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