Apple is preparing to debut the iPhone 18 Pro lineup alongside its first-ever foldable iPhone during an upcoming hardware event in September, according to reports from Bloomberg. The high-profile launch will mark the first major product unveiling under incoming CEO John Ternus, who is scheduled to succeed Tim Cook on September 1. According to the Bloomberg report, Apple has informed employees that the launch window falls within the first half of September, with Wednesday, September 9, emerging as the most probable date due to the US Labor Day holiday on September 7.
Staggered Release Strategy for the iPhone 18 Series
Departing from prior release cycles, Apple plans to stagger the rollout of its newest smartphones. The standard iPhone 18 and the entry-level iPhone 18e are reportedly scheduled to launch later, in March 2027.
The Debut of Apple’s First Foldable Device
Alongside the Pro models, Apple is rumored to unveil its much-anticipated foldable iPhone.
Did you know? Apple traditionally schedules its major iPhone announcements for the second Tuesday or Wednesday of September to preserve the standard workday travel window for media and attendees travelling to Apple Park.
Leadership Transition Under Incoming CEO John Ternus
This year’s product showcase carries additional corporate significance as the first major keynote led by John Ternus. As the incoming Chief Executive Officer taking over from Tim Cook on September 1, Ternus steps into the role just days before hosting one of the technology industry’s most closely watched annual events. Beyond the new iPhones and the foldable device, Apple is also expected to introduce updated Apple Watches and other peripheral hardware during the presentation.
Frequently Asked Questions
When is Apple’s September hardware event expected to take place?
According to Bloomberg, Apple has informed employees that the event will happen in the first half of September, with September 9 cited as the most likely date.
Which iPhone models will launch in September?
Reports indicate that only the iPhone 18 Pro and iPhone 18 Pro Max will launch in September, alongside Apple’s rumored first foldable iPhone.
When will the standard iPhone 18 and iPhone 18e be released?
Who will host the upcoming Apple product launch?
John Ternus, who succeeds Tim Cook as Apple CEO on September 1, is set to lead the upcoming product unveiling.
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