Kingston entrepreneur David Dossett is testing Augify, a Canadian-developed augmented reality platform that brings cards, pictures, and artwork to life through mobile scanning. According to a news release, the technology allows users to watch paintings animate, hear musicians via CD covers, and visualize retail items at home without requiring large marketing budgets.
Transforming Retail and Galleries in Kingston
Dossett, who owns Martello Alley and Martello on Brock, has integrated the Augify platform directly into his gallery spaces. According to the release, customers download a free app to scan physical images, triggering digital content layered over the real world. Dossett noted that the platform allows buyers to preview artwork in their living spaces before making a purchase. He stated that the technology offers small businesses a way to build memorable customer interactions without massive financial outlays.
Expanding Augmented Reality Beyond Traditional Galleries
The applications for mobile augmented reality extend far past retail sales. According to Dossett’s statements in the release, museums can overlay video and narration onto historical artifacts to tell deeper stories. Tourism organizations can add interactive stories to landmarks and attractions, while restaurants can showcase menu items. Dossett explained that the technology shifts passive viewing into an active physical experience, creating stronger connections for visitors.
Did You Know?
Augify enables users to trigger websites, videos, and custom animations simply by pointing a smartphone camera at everyday print materials like business cards, photographs, and product packaging.
Preparing for the Canadian Museum Marketing Conference
Building on his previous presentation titled The Art of Attraction, Dossett’s upcoming session will focus on helping cultural organizations leverage augmented reality to boost visitor engagement and enrich storytelling.
Frequently Asked Questions
What is the Augify app?
According to the release, Augify is a Canadian-developed augmented reality platform that lets users link digital content—such as videos, websites, and animations—to physical images like cards, photographs, and paintings.
How do customers access the augmented reality features?
Users scan physical items using a free mobile app on their smartphones to unlock the layered digital experiences.
Where is the technology currently being tested?
Entrepreneur David Dossett has been testing and implementing the platform at Martello Alley and Martello on Brock in Kingston.
What events is David Dossett speaking at?
Dossett is scheduled to speak at the Canadian Museum Marketing Conference in Ottawa this October, focusing on visitor engagement through augmented reality.
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