Jean Paul Gaultier selected the Iguazu Falls to present Le Male In Blue, a limited-edition fragrance reviving the brand’s iconic 1995 scent, according to promotional materials released by the Maison. The launch event ran from July 28 to July 30 and brought together public figures including José Loreto, Duda Beat, Gabb, Rafael Baricala, João Almeida, and Lucas Leto for a series of curated brand experiences.
Immersive Brand Experience at Belmond Hotel das Cataratas
Guests stayed at the Belmond Hotel das Cataratas, noted as the only hotel situated inside Brazil’s Iguaçu National Park, according to the Maison’s event disclosures. The three-day itinerary blended local hospitality with the brand’s signature aesthetic. Activities featured an open-air Brazilian barbecue, a boat excursion through the Macuco Safari, and nighttime viewing of the rare lunar rainbow. The program also included a presentation dedicated to Divine Couture, another prominent creation from the brand.
Fragrance Notes and Contemporary Redesign
Le Male In Blue updates the original scent profile by blending lavender, anise, and benzoin, according to product details from Jean Paul Gaultier. The formulation maintains the core structural accords of the 1995 classic while introducing a modern twist suited for the limited-edition run. Packaging updates feature a metallic blue torso bottle adorned with translucent black stripes. Additionally, the traditional metal can container incorporates a tactile relief pattern designed to mimic the movement of ocean waves.
Pro Tip: Limited-edition perfume flankers often feature unique collector packaging like the wave-relief tin introduced in this release, making them distinct items for fragrance enthusiasts and collectors.
Frequently Asked Questions
When was the Le Male In Blue launch event held?
The experience took place from July 28 to July 30, according to brand announcements.
Where was Le Male In Blue presented?
The Maison hosted the presentation at the Iguazu Falls, utilizing the Belmond Hotel das Cataratas as the base for invited guests.
What are the primary notes in Le Male In Blue?
The fragrance combines lavender, anise, and benzoin, preserving foundational elements of the 1995 original while offering a contemporary update.
Who attended the launch event with Jean Paul Gaultier?
Invited participants included José Loreto, Duda Beat, Gabb, Rafael Baricala, João Almeida, and Lucas Leto.
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