Nissan has ended production of the Ariya electric SUV for the European market, according to Stian Thrane, Nissan’s communications manager in Norway. The decision follows a global restructuring plan to reduce Nissan’s total model lineup from 56 to 45 vehicles to address financial challenges and implement cost cuts.
Nissan Ariya Production Cut Amid Global Restructuring
The Ariya, which entered the market in 2022 after several delays, is being phased out of Europe. Stian Thrane confirmed the production halt to the automotive outlet Broom, a report corroborated by the Danish site Mobilsiden.dk. The move is part of a broader financial strategy where Nissan is cutting costs and streamlining its global portfolio.
This restructuring extends beyond the Ariya. According to Broom, Nissan has also put plans for an electric version of the Qashqai on hold. The company is shifting its focus toward a leaner model range to stabilize its financial position.
Did you know? Despite the production halt, Nissan Ariya has seen significant success in Norway, with more than 12,000 units sold in the country.
Availability and Model Options for Norwegian Customers
Existing inventory will remain available for a period. Thrane stated that Norway has secured a “good volume” of the new Ariya model, which he claims provides a solid foundation to meet market demand for the time being.
With the Ariya exiting the lineup, Nissan customers in Norway are left with two primary electric options: the Leaf and the compact Micra. According to Thrane, the new Leaf will become the most important model for Nissan in the Norwegian market moving forward.
Current Ariya Specifications and Pricing
The final iterations of the Ariya include a May facelift that introduced several technical and aesthetic updates. According to Broom, these changes include:
- Hardware: Improved suspension, a redesigned front end, and a new center console with increased storage.
- Tech: An upgraded infotainment system and a next-generation wireless mobile charger.
- Functionality: Support for Vehicle-to-Load (V2L) technology, allowing the car to power electrical appliances via the charging port at up to 3.6 kW.
The vehicle is available in three versions with options for both front-wheel and four-wheel drive, with prices starting at 350,600 kroner.
Future Electric Strategy for Nissan
While it is not yet known if the Ariya will receive a direct successor, Nissan is planning further electric releases. Thrane noted that the company recently introduced the new Leaf and Micra and intends to provide more details on other upcoming models later this year.
Pro Tip: For those looking at the used market, Broom reports that the Ariya is currently holding its value well, with high levels of owner satisfaction.
Frequently Asked Questions
Is the Nissan Ariya still available to buy?
Yes, in markets like Norway, existing stock remains available. Stian Thrane confirmed that Norway has secured sufficient volume to meet demand for a while.
Why did Nissan stop producing the Ariya in Europe?
The decision is tied to global cost-cutting and restructuring, with Nissan reducing its total number of models from 56 to 45.
What other Nissan EVs are available?
Customers can still choose the Leaf and the Micra.
What do you think about Nissan’s decision to shrink its model lineup? Share your thoughts in the comments below or subscribe to our newsletter for more automotive industry updates.
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