Apple Enters Foldable Phone Market with Double the Price

Apple unveiled its first foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4 during its annual product launch event at Apple Park in Cupertino, California, according to the company. The iPhone Duo features a horizontal, book-style folding design with a 5.4-inch external display and a 7.6-inch internal OLED screen, powered by the new A20 Pro processor and priced starting at $1,999 in the U.S. and 229,999 TL in Turkey.

iPhone Duo Design, Display, and Hardware Specifications

Measuring 5.2 millimeters thick when open and weighing 254 grams, the iPhone Duo utilizes a titanium body and a new hinge system, according to Apple. Both internal and external screens support 120 Hz ProMotion technology, with a nano-texture coating applied to the inner display to reduce reflections. Thermal management and power rely on a two-layer battery system and a vapor-chamber cooling setup. The device includes a 48-megapixel main camera and a 48-megapixel ultra-wide camera on the rear, multi-app multitasking capabilities, and Apple Pencil support.

Pricing and Regional Availability for Turkey

Pre-orders for the iPhone Duo begin on October 16, with retail sales scheduled to start on October 23, according to Apple. In Turkey, the base 256 GB model is priced at 229,999 TL. The 512 GB version costs 246,999 TL, the 1 TB option reaches 280,999 TL, and the top-tier 2 TB model is priced at 335,999 TL. Comparatively, the iPhone 18 Pro starts at 137,999 TL, while the iPhone 18 Pro Max starts at 149,999 TL in Turkey, both running on the A20 Pro chip and featuring a newly added variable aperture for the 48-megapixel main camera alongside a smaller Dynamic Island and vapor-chamber cooling.

Market Positioning and Competitor Landscape

Apple enters a foldable market where competitors have established a significant head start. Samsung has developed eight generations of foldable phones since 2019, while Chinese manufacturers including Huawei, Honor, and Xiaomi have spent years refining similar hardware, according to market observations. Analysts note that the Duo’s success relies on software integration and ecosystem refinement rather than pioneering the form factor itself. Despite a $1,999 starting price, the absence of a telephoto lens, the omission of Face ID, and a 254-gram weight present trade-offs that place the device’s value proposition under scrutiny compared to established rivals.

Apple Enters Foldable Phone Market with Double the Price

Did you know? Apple’s iPhone Duo introduces a book-style horizontal fold with a nano-texture inner screen coating, marking the company’s first entry into the foldable hardware segment.

AirPods 5 and Live Translation Capabilities

AirPods 5 introduce a Live Translation feature built to work alongside a compatible iPhone and Apple Intelligence, routing translated speech directly into the user’s ear, according to Apple. The updated open-ear design delivers up to 50 percent higher active noise cancellation performance than the AirPods 4 alongside a redesigned audio architecture. However, regional and language limitations apply at launch; Turkish is not among the initial supported languages, with native support anticipated around 2027.

Apple Enters Foldable Phone Market with Double the Price

Frequently Asked Questions

  • When does the iPhone Duo launch? Pre-orders start on October 16, and the device goes on sale on October 23, according to Apple.
  • What is the starting price of the iPhone Duo? The U.S. base price is $1,999, while the 256 GB model starts at 229,999 TL in Turkey.
  • Does the AirPods 5 Live Translation support Turkish? Turkish is not currently supported at launch, with official language support expected by 2027.

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Apple's First Foldable Phone iPhone Duo and iPhone 18 Series Introduced

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